{"id":21837,"date":"2022-02-23T18:09:05","date_gmt":"2022-02-23T17:09:05","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=21837"},"modified":"2025-11-27T21:58:05","modified_gmt":"2025-11-27T20:58:05","slug":"a-growing-prominence","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-la-consommation\/circular-economy-the-rise-of-the-consumer-entrepreneur\/a-growing-prominence","title":{"rendered":"A growing prominence"},"content":{"rendered":"<div class=\"container\">\n<h2 class=\"wp-block-heading\">North and South: poles apart<\/h2>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-image alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"300\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire-239x300.png\" alt=\"le jeu de l'\u00e9conomie circulaire\" class=\"wp-image-21136\" srcset=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire-239x300.png 239w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire-817x1024.png 817w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire-768x963.png 768w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire-95x119.png 95w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/02\/jeu-eco-circulaire.png 1022w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/figure>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A quarter of Europeans claim to know what the term circular economy means. An even greater number believe it is well developed in their country, underlining the fact that it is evolving in a positive and beneficial way, just like the practices it encompasses <strong>(Fig. 6)<\/strong>.<br><\/span><\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32180\">\n            Fig. 6 Perception of Circular Economy Development\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/infographie-en-21-1.jpg\"\n            download\n            aria-describedby=\"infographie-32180\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/infographie-en-21-1.jpg\" alt=\"Shows the percentage of respondents in 17 European countries who believe that the circular economy is developed in their country.\" class=\"img-fluid\"  aria-describedby=\"figcap-32180\"\/>\n          <span class=\"sr-only\" id=\"figcap-32180\">\n            The infographic presents the percentages of people who claim that the circular economy is developed in their country. \n\nUnit: % of &#8220;Developed&#8221; responses. \nMap colors: \u2022 <10%, \u2022 10-40%, \u2022 40-50%, \u2022 50%. These colors are informative and not decorative.\nSource: Cetelem Observatory 2022.\n\nKey Visual Elements\n\nA map of Europe displays colors according to the perceived level of development, with numerical values associated with each country.\nData Transcription \n\u2022 Denmark: 54% \n\u2022 Sweden: 49% \n\u2022 United Kingdom: 51% \n\u2022 Norway: 45% \n\u2022 Germany: 45% \n\u2022 France: 39% \n\u2022 Belgium: 38% \n\u2022 Italy: 29% \n\u2022 Spain: 24% \n\u2022 Portugal: 26% \n\u2022 Austria: 34% \n\u2022 Poland: 34% \n\u2022 Czech Republic: 23% \n\u2022 Slovakia: 28% \n\u2022 Romania: 27% \n\u2022 Hungary: 20% \n\u2022 Bulgaria: 6% \n\nAverage of 17 countries: displayed separately (value not shown in the image).\n\nMain Finding\nNorthern European countries have the highest perceived levels, while a majority of Central and Southern European countries report lower levels.\n\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And while 36% of Europeans on average are of this view, the figure does not reflect the significant geographical disparities at play, with many countries finding themselves at opposite ends of the spectrum. In the countries of the North is where we find those who are quickest to assert that their circular economy is well developed, not least the UK and Norway, where 1 in 2 respondents express this opinion. Respondents in the South are less likely to do so, with the Bulgarians proving to be particularly sceptical (6%).<br>France finds itself somewhere in between, with a near-average score.&nbsp;<\/span><\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><b>Consumers are well informed <\/b><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The level of awareness shown by European consumers regarding the circular economy is a source of even greater hope for its development in the coming years. 6 out of 10 believe they are well informed or very well informed on the topic <strong>(Fig. 7)<\/strong>. The three Nordic countries stand out as being clearly the most knowledgeable (7 out of 10). The Eastern European countries also form a fairly homogeneous group, but one that displays much less awareness, with the Bulgarians emerging as the least well informed Europeans (only just under 4 out of 10). More surprisingly, several Western European nations score below the overall average. They notably include Austria and France (1 in 2).<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32192\">\n            Fig. 7 Perception of Information Level\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/infographie-en-22-1.jpg\"\n            download\n            aria-describedby=\"infographie-32192\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/infographie-en-22-1.jpg\" alt=\"Shows the distribution between people who feel well, fairly well, fairly poorly, or very poorly informed about waste reduction and recycling.\" class=\"img-fluid\"  aria-describedby=\"figcap-32192\"\/>\n          <span class=\"sr-only\" id=\"figcap-32192\">\n            The question asked is: &#8220;Do you feel well or poorly informed about how to reduce waste, recycle, or give a second life to objects?&#8221; Unit: %. Circular diagram with informative colors (4 levels of information). Source: Cetelem Observatory 2022.\nKey Visual Elements\nA segmented ring indicates four levels of information. A text summary at the bottom indicates: \u2022 Well-informed: 59% \u2022 Poorly informed: 41%\nData Transcription\nDiagram segments: \u2022 49% Very well-informed \u2022 35% Fairly well-informed \u2022 10% Fairly poorly informed \u2022 6% Very poorly informed\nMain Finding\nA majority claims to be well or very well-informed on these topics, although a significant proportion expresses a lack of information.\n\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"288\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-300x288.jpg\" alt=\"key figures light green\" class=\"wp-image-22207\" srcset=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-300x288.jpg 300w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-1024x982.jpg 1024w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-768x737.jpg 768w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-1536x1474.jpg 1536w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-2048x1965.jpg 2048w, https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2022\/03\/obs_conso_2022_part2_key_figures-124x119.jpg 124w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>North and South: poles apart A quarter of Europeans claim to know what the term circular economy means. An even greater number believe it is well developed in their country, underlining the fact that it is evolving in a positive and beneficial way, just like the practices it encompasses (Fig. 6). And while 36% of [&hellip;]<\/p>\n","protected":false},"author":1920,"featured_media":21112,"parent":21789,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-21837","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/21837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1920"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=21837"}],"version-history":[{"count":4,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/21837\/revisions"}],"predecessor-version":[{"id":33536,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/21837\/revisions\/33536"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/21789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media\/21112"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=21837"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=21837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}