{"id":26040,"date":"2023-11-16T10:01:16","date_gmt":"2023-11-16T09:01:16","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=26040"},"modified":"2023-11-21T10:55:37","modified_gmt":"2023-11-21T09:55:37","slug":"price-first-and-foremost","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-lautomobile\/motorists-are-in-a-flog\/price-first-and-foremost","title":{"rendered":"Price, first and foremost"},"content":{"rendered":"<div class=\"container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\">AUTOMOBILE MY DEAR<\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In the previous Observatoire Cetelem, entitled \u201cCars: whatever it takes\u201d, we took a detailed look at the impact of price on the automotive market. Here, price was described by many as a glass ceiling, and its impact was felt both when buying and using a vehicle.\nAs a reminder, 6 out of 10 people said that the cost of vehicles, when it came to both their purchase and their use, was too high.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><strong><div class=\"salcodes-boxed\" style=\"display:inline-block;padding:5px 10px;border:2px solid transparent; background-color:#d3d800; color:#333\"> <\/strong>After energy, vehicle maintenance is the expense hit hardest by inflation.<strong><\/div><\/strong><\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\">BRANDS HAVE CAPITALISED<\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This sense that prices were too high reflected the fact that most brands had gambled on achieving high margins, to the detriment of sales volumes, which allowed them to make record profits.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Today, the price war seems to have resumed.\nEver the disruptor, Tesla recently lowered the prices of its cars by several thousand euros overnight. Chinese manufacturers, including MG and BYD, are gearing up to launch entry-level models that will compete directly with the most popular European offerings. With their war chests now bolstered, some manufacturers say they are relatively confident about the upcoming battle. In the first half of the year, Stellantis posted profits of \u20ac10.9 billion, up 37% on 2022, with an operating margin of 14.4%, higher than Tesla\u2019s and the highest of all the carmakers.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AUTOMOBILE MY DEAR In the previous Observatoire Cetelem, entitled \u201cCars: whatever it takes\u201d, we took a detailed look at the impact of price on the automotive market. Here, price was described by many as a glass ceiling, and its impact was felt both when buying and using a vehicle. As a reminder, 6 out of [&hellip;]<\/p>\n","protected":false},"author":1947,"featured_media":25457,"parent":26031,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26040","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/26040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1947"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=26040"}],"version-history":[{"count":5,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/26040\/revisions"}],"predecessor-version":[{"id":26214,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/26040\/revisions\/26214"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/26031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media\/25457"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=26040"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=26040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}