{"id":27785,"date":"2025-02-18T15:20:20","date_gmt":"2025-02-18T14:20:20","guid":{"rendered":"https:\/\/observatoirecetelem.com\/consommer-en-europe-le-plaisir-fait-de-la-resistance\/leurope-redemarre-lentement-le-duo-franco-allemand-sinterroge"},"modified":"2025-11-27T18:03:04","modified_gmt":"2025-11-27T17:03:04","slug":"europe-slowly-recovers-as-the-franco-german-tandem-engages-in-self-reflection","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-la-consommation\/consumption-in-europe-the-quest-for-enjoyment-holds-firm\/europe-slowly-recovers-as-the-franco-german-tandem-engages-in-self-reflection","title":{"rendered":"Europe slowly recovers, as the Franco-German tandem engages in self-reflection"},"content":{"rendered":"<div class=\"container\">\n<p class=\"wp-block-paragraph\">With its annual Barometer, L\u2019Observatoire Cetelem charts a weather map of European consumers, by questioning them about their mood, their personal economic circumstances and those of their country, as well as their attitude to consumption and savings. We could just as easily use a medical metaphor and call it a thermometer, given the crises that Europeans have faced in recent years, putting their health to the test in both the literal and figurative senses. The Barometer\u2019s first two indicators \u2013 perceptions of the overall situation in the country and feelings regarding personal circumstances \u2013 have followed broadly similar trends over the period, keeping in step with the various events that have impacted global affairs.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:capitalize\">THE OVERALL SITUATION IN EACH COUNTRY: A SLOW UPTURN<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When it comes to how they perceive the situation in their country, Europeans once again report a slight improvement, without being overly optimistic. With a score of 5.2, opinions have improved by a meagre 0.1 points, an increase equal to last year\u2019s. As a result, we are creeping back towards the peak attained in recent years, i.e., the modest score of 5.4 recorded as the Covid-19 crisis was ending, which was not exactly much to shout about.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Belgium continues to post the highest score, despite the country\u2019s unstable political climate, which seems to have had little impact on people\u2019s opinions in this area. This year, it is joined at the top of the ranking by Sweden, which experienced the sharpest increase in its score (+0.3 points). The biggest shift can be found at the bottom of the pile, with France posting both the Barometer\u2019s worst score (4.6) and its biggest decline (-0.3 points). It is also worth noting that the differential between the highest and lowest scores is gradually falling. Indeed, while the gap between Germany in first place and Romania in last place was more than 2 points in 2019, the difference is just 1.2 points today and was only 1 point last year (<strong>Fig. 1 Barometer).<\/strong><\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32719\">\n            Fig 1  &#8211; General situation of the country according to inhabitants\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig1_gb.png\"\n            download\n            aria-describedby=\"infographie-32719\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig1_gb.png\" alt=\"Compares average country scores on the current overall situation\" class=\"img-fluid\"  aria-describedby=\"figcap-32719\"\/>\n          <span class=\"sr-only\" id=\"figcap-32719\">\n            Context:\nThe infographic presents the question &#8220;How would you describe the current general situation in your country on a scale of 1 to 10?&#8221; The data are expressed as an average score per country. No decorative element has any informative value.\nVisuals:\nVertical bars, one per country, with the score written in the center of each bar. The countries are: Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, United Kingdom, plus an &#8220;Ensemble&#8221; average.\nData:\nGermany: 5.3\nBelgium: 5.8\nSpain: 4.9\nFrance: 4.6\nItaly: 5.1\nPoland: 5.4\nPortugal: 5.4\nRomania: 5.3\nUnited Kingdom: 5.4\nSweden: 5.8\nOverall: 5.2\nMain course:\nOverall, the scores range from 4.6 to 5.8, with moderate variations between countries.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">INDIVIDUAL MORALE IS HOLDING UP<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">As has always been the case since the Cetelem Barometer was created, Europeans are optimistic about their personal circumstances, with the ranking remaining virtually unchanged. The average stands at 6 and no rating has fallen. The biggest rises can be observed in Sweden and Spain, whose scores have increased by 0.2 points.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Just like last year, Belgium sits at the top of the ranking, while Poland continues to occupy the bottom spot. As with perceptions of the overall situation, the gap between the highest and lowest scores is gradually narrowing, and now stands at just 0.8 points. These results may well reflect a wait-and-see attitude among Europeans, at a time when some of the crises they have faced are subsiding, such as rocketing inflation or Covid-19, which has become an almost \u201cordinary\u201d illness. However, it remains to be seen how other events will unfold and what their outcomes will ultimately be, with various geopolitical crises raging on and changes of government taking place in many countries.&nbsp;<strong>(Fig. 2 Barometer and Fig. 3 Barometer)<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32717\">\n            Fig 2 &#8211; Assessment of their current personal situation\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig2_gb.png\"\n            download\n            aria-describedby=\"infographie-32717\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig2_gb.png\" alt=\"Shows average scores per country on personal situation\" class=\"img-fluid\"  aria-describedby=\"figcap-32717\"\/>\n          <span class=\"sr-only\" id=\"figcap-32717\">\n            Context:\nData from the question &#8220;How would you describe your current personal situation on a scale of 1 to 10?&#8221; Values are given by country and for the whole.\nVisuals:\nVertical bars, score displayed on each bar. The countries appear in the following order: Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, United Kingdom, Ensemble.\nData:\nGermany: 6\nBelgium: 6.4\nSpain: 6\nFrance: 5.9\nItaly: 6\nPoland: 5.6\nPortugal: 5.8\nRomania: 6.2\nUnited Kingdom: 6.3\nSweden: 6.3\nSet: 6\nMain course:\nMost scores are close to 6, with small differences between countries.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32715\">\n            Fig 3 &#8211; Perceived change in expenditure saving price purchasing power\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig3_gb.png\"\n            download\n            aria-describedby=\"infographie-32715\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig3_gb.png\" alt=\"Follows the evolution since 2019 of savings and expenditure expectations and price perceptions and purchasing power\" class=\"img-fluid\"  aria-describedby=\"figcap-32715\"\/>\n          <span class=\"sr-only\" id=\"figcap-32715\">\n            Context:\nThe infographic presents four indicators, expressed as a percentage of respondents, for the years 2019 to 2025 (10 countries).\nIndicators:\nAnticipation of increasing savings\nAnticipation of increasing expenses\nFeeling that their purchasing power has fallen\nFeeling that prices have risen significantly\nData by year (main visible values):\nAnticipated savings: 48 (2019), 50 (2020), 54 (2021), 54 (2022), 53 (2023), 53 (2024), 55 (2025).\nAnticipated increase in expenditure: 41 (2019), 39 (2020), 34 (2021), 41 (2022), 46 (2023), 44 (2024), 43 (2025).\nFeeling of declining purchasing power: 34 (2019), 32 (2020), 36 (2021), 34 (2022), 53 (2023), 48 (2024), 39 (2025).\nFeeling that prices have risen significantly: 25 (2019), 23 (2020), 20 (2021), 46 (2022), 69 (2023), 59 (2024), 45 (2025).\nMain course:\nPerceptions of inflation rise sharply in 2022-2023 and then decrease. Savings expectations remain stable overall with a slight increase.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">THE DROP IN INFLATION HAS GONE RELATIVELY UNNOTICED<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Aside from public health and geopolitical crises, inflation has been the big story of recent years. By the end of 2024, it had fallen to 2.4%, not far from the symbolic 2% mark, which the European Central Bank considers to indicate price stability in the European Union. However, marked disparities between countries remain. In Belgium, Poland and Romania, inflation has stayed above 4%, while in Spain, France and Italy, it has contracted significantly and is now below the symbolic threshold. Economic experts generally agree that inflation has been brought under control faster than expected.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The Europeans surveyed for this latest Barometer appear not to share this optimism. On the whole, they still feel that prices have risen, in some cases sharply&nbsp;<strong>(Fig. 4 Barometer)<\/strong>. And although this perception has clearly lost ground since last year (-14 points), 45% of respondents still consider that prices have increased markedly. The Portuguese and Romanians are by far the most pessimistic populations surveyed, despite the former having experienced a sharp drop in inflation, unlike the latter. True to form, the French take a more measured view of the issue.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This difference between reality and perception is likely due to the fact that people often only believe what they can see. When it comes to being persuaded that prices are falling, seeing is believing, and the length of time between the two can stretch over several months. We may have to wait until next year\u2019s survey to see this demonstrated. Moreover, inflation has hit food and energy prices particularly hard. Both of these affect the lowest-income households on a daily basis and have a lasting impact on people\u2019s perceptions.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32713\">\n            Fig 4 &#8211; Perception of price developments by country\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig4_gb.png\"\n            download\n            aria-describedby=\"infographie-32713\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig4_gb.png\" alt=\"Compares the share reporting that prices have risen sharply in 10 countries\" class=\"img-fluid\"  aria-describedby=\"figcap-32713\"\/>\n          <span class=\"sr-only\" id=\"figcap-32713\">\n            Context:\nPercentage of respondents who feel that prices have increased significantly in the past 12 months.\nVisuals:\nColoured map of Europe according to 4 classes (<40%, 40\u201349%, 50\u201359%, 60% and above). Encrypted labels by country.\nData:\nBelgium: 38%\nUnited Kingdom: 36%\nGermany: 46%\nFrance: 36%\nPortugal: 61%\nSpain: 47%\nSweden: 47%\nPoland: 49%\nRomania: 65%\nItaly: 53%\nMain course:\nValues range from 36% to 65%, with particularly high levels in Portugal and Romania.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32711\">\n            Fig 5 &#8211; Average annual inflation\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig5_gb.png\"\n            download\n            aria-describedby=\"infographie-32711\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig5_gb.png\" alt=\"Shows the evolution of the average annual rates of price change in 10 countries from 2005 to 2025\" class=\"img-fluid\"  aria-describedby=\"figcap-32711\"\/>\n          <span class=\"sr-only\" id=\"figcap-32711\">\n            Context:\nThe infographic shows the average annual rate of change in the price index for ten European countries between 2005 and 2025, including forecasts for 2024 and 2025. The values come from Eurostat, C-Ways forecasts.\nVisuals:\nMulti-colored line chart. Each country has a curve identified in the legend: Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, United Kingdom.\nObservable data (main trends):\nBetween 2005 and 2020, the rates mostly fluctuated between 0% and 4%, depending on the country.\nRomania and Portugal have several peaks above 5% before 2010.\nAll countries are experiencing a marked peak in 2022, with values between around 7% and 14%.\nIn 2023, a sharp decline appears in all countries.\nThe 2024-2025 forecasts indicate a stabilization of around 2% to 4%, depending on the country.\nMain course:\nThe curves show an exceptional rise in inflation in 2022 followed by a rapid decline in 2023 and in the forecasts.\nSource: Eurostat, C-Ways forecasts.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>A BOOST FOR PURCHASING POWER<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When it comes to their purchasing power, Europeans soften their views and display more optimism. In all countries, more than 50% of respondents feel that it has increased or remained stable&nbsp;<strong>(Fig. 6 Barometer)<\/strong>. While a large proportion of people still believe the opposite, such perceptions have lost significant ground since last year. The biggest drop can be seen in Portugal (-15 points) and the smallest in Poland (-5 points). Concerns around this topic remain acute in France and Portugal, more so than in countries further north. All in all, it would therefore appear that wage increases have had some influence on the opinions of Europeans.<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32709\">\n            Fig 6 &#8211; Perception of declining purchasing power by country\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig6_gb.png\"\n            download\n            aria-describedby=\"infographie-32709\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig6_gb.png\" alt=\"Shows the share reporting a decline in purchasing power in 10 countries\" class=\"img-fluid\"  aria-describedby=\"figcap-32709\"\/>\n          <span class=\"sr-only\" id=\"figcap-32709\">\n            Context:\nShare of the population declaring that their purchasing power has decreased over the last 12 months.\nData:\nBelgium: 38%\nUnited Kingdom: 33%\nGermany: 40%\nFrance: 48%\nPortugal: 43%\nSpain: 37%\nSweden: 34%\nPoland: 31%\nRomania: 38%\nItaly: 41%\nMain course:\nThe proportions vary between 31% and 48%, with France having the highest value.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32707\">\n            Fig 7 &#8211; Evolution of real purchasing power per capital\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig7_gb.png\"\n            download\n            aria-describedby=\"infographie-32707\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig7_gb.png\" alt=\"Shows the evolution of GDP in purchasing power standards from 2012 to 2023\" class=\"img-fluid\"  aria-describedby=\"figcap-32707\"\/>\n          <span class=\"sr-only\" id=\"figcap-32707\">\n            Context:\nLine chart showing the volume index of real expenditure per country for 10 countries.\nVisuals:\n10 curves (Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, United Kingdom) over the period 2012\u20132023.\nKey trends:\nMost countries show moderate variations.\nRomania shows a notable increase, from about 55 to more than 80.\nSpain declines slightly before rising again after 2021.\nGermany remains around 120, slightly decreasing.\nMain course:\nTrajectories differ from country to country, with a visible improvement for some Eastern European states.\nSource: Eurostat, extraction December 2024.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32705\">\n            Fig 8 &#8211; Evolution of compensation of employees\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig8_gb.png\"\n            download\n            aria-describedby=\"infographie-32705\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig8_gb.png\" alt=\"Compares total compensation of employees in millions of euros from 2012 to 2023\" class=\"img-fluid\"  aria-describedby=\"figcap-32705\"\/>\n          <span class=\"sr-only\" id=\"figcap-32705\">\n            Context:\nThe graph shows the development, in current prices, of total compensation of employees between 2012 and 2023 in 10 European countries.\nKey data (visible trends):\nGermany: increase from ~\u20ac1,400,000 million to more than \u20ac2,200,000 million.\nFrance: steady increase, around \u20ac1,000,000 million to \u20ac1,300,000 million.\nSpain and the United Kingdom: moderate growth, around \u20ac1,000,000\u20131,200,000 million.\nItaly: increase from ~\u20ac600,000 to ~\u20ac700,000 million.\nPortugal, Poland, Romania: more modest increases.\nCaption: Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden, United Kingdom.\nMain course:\nAll the curves show an increase, at different rates depending on the country.\nSource: Eurostat, extraction December 2024.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">SAVING REMAINS POPULAR<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Does this perception that purchasing power is improving have an influence on the saving and consumption habits of Europeans? Not exactly, since opinions are fairly evenly split between those who intend to do more or less of each, while the long-term trend does not suggest that this will be the case in the future.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">For instance, 55% of Europeans want to save more, a score almost identical to that recorded during the Covid crisis&nbsp;<strong>(Fig. 9 Barometer)<\/strong>. While saving intentions stand at 67% in Romania, 65% in the UK and 58% in Poland, they reach \u201cjust\u201d 43% in France and 47% in Belgium, the only countries with a score of less than 50%.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Only Germany and Poland have seen saving intentions drop, and even then only slightly (-1 point and -3 points), while the desire to save has intensified the most in Italy and the UK (+7 points).<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Since the 2019 Barometer, all countries have experienced a sustained rise in saving intentions, with the exception of Sweden. However, there are significant disparities from country to country.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This cautious attitude continues to prevail. It may be rooted in a desire not to jeopardise the future and to retain some financial wiggle room at a time of record government deficits, which may well herald tax increases that will have a detrimental effect on purchasing power.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">It should be noted that the savings rate, which stood at 15.7% of income in the eurozone in the second quarter of 2024, has never been so high (source: Eurostat).<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32703\">\n            Fig 9 &#8211; Intention to increase savings by country\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig9_gb.png\"\n            download\n            aria-describedby=\"infographie-32703\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig9_gb.png\" alt=\"Compares percentages saying they want to increase their savings\" class=\"img-fluid\"  aria-describedby=\"figcap-32703\"\/>\n          <span class=\"sr-only\" id=\"figcap-32703\">\n            Context:\nShare of respondents who believe they will increase their savings in the next 12 months.\nData:\nGermany: 56%\nBelgium: 47%\nSpain: 59%\nFrance: 43%\nItaly: 51%\nPoland: 58%\nPortugal: 65%\nRomania: 67%\nUnited Kingdom: 65%\nSweden: 62%\nOverall: 55%\nMain course:\nSavings intentions are high in most countries, with peaks in Romania, Portugal and the United Kingdom.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">PEOPLE REMAIN WARY OF SPENDING<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When it comes to consumption, a sense of caution, not to say defiance, is evident. 57% of Europeans have no plans to spend more&nbsp;<strong>(Fig. 10 Barometer)<\/strong>. However, in comparison to savings, intentions vary more widely from country to country. Four countries report an increase in consumer spending intentions, while six have seen a drop. However, the gaps are not particularly wide: +3 points in the UK, Romania and Poland, -5 points in Sweden and Spain. Looking at the trend since 2019, a similar disparity in intentions remains present, although most countries have moved around on the scale. What hasn\u2019t changed is that the British are keen to spend more, while the Swedes are reluctant to open their wallets.<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32701\">\n            Fig 10 &#8211; Intention to increase spending by country\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig10_gb.png\"\n            download\n            aria-describedby=\"infographie-32701\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig10_gb.png\" alt=\"Compares the share of respondents who expect to increase their spending in 10 countries\" class=\"img-fluid\"  aria-describedby=\"figcap-32701\"\/>\n          <span class=\"sr-only\" id=\"figcap-32701\">\n            Context:\nThe infographic presents the positive answers to the question:\n&#8220;Do you plan to increase your spending in the next 12 months?&#8221;\nVisuals:\nVertical bars, one per country, with the percentage in the centre. An additional bar represents the &#8220;Together&#8221; value.\nData:\nGermany: 35%\nBelgium: 48%\nSpain: 44%\nFrance: 41%\nItaly: 48%\nPoland: 48%\nPortugal: 39%\nRomania: 62%\nUnited Kingdom: 45%\nSweden: 34%\nOverall: 43%\nMain course:\nSpending intentions range from 34% to 62%, with a significantly higher value in Romania.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Meanwhile, the actual figures posted provide a mixed picture, with only Spain and Portugal experiencing significant consumption growth (+2% and +3.3% respectively).<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">THE DESIRE TO SPEND HAS BARELY SHIFTED<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Once again, Europeans are split down the middle when it comes to their spending intentions. Remarkably, these intentions remain similar to last year\u2019s, with 53% still responding in the affirmative. The desire to consume is strongest in Italy and Romania, while the Belgians and Germans lag behind. Again compared to 2019, spending intentions are down by 6 points, with a particularly marked drop in Poland and Germany.&nbsp;<strong>(Fig. 11 Barometer)<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32699\">\n            Fig 11 &#8211; Relationship to the desire to spend\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig11_gb.png\"\n            download\n            aria-describedby=\"infographie-32699\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig11_gb.png\" alt=\"Presents the distribution between the desire or not to spend and the associated financial means\" class=\"img-fluid\"  aria-describedby=\"figcap-32699\"\/>\n          <span class=\"sr-only\" id=\"figcap-32699\">\n            Context:\nAnswers to the question &#8220;Regarding your spending, would you say&#8230;?&#8221; by grouping ten countries.\nCategories and data:\nI want to spend and I can afford it: 10%\nI want to spend and I don&#8217;t always have the means to do so: 43%\nI don&#8217;t want to spend and I can afford it: 25%\nI don&#8217;t want to spend and I can&#8217;t afford it: 22%\nSynthesis:\n53% say they want to spend; 47% say they do not want to.\nSource: The Cetelem 2025 Observatory.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">TRAVEL TOPS THE LIST<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Of those Europeans who are keen to spend, 58% will continue to prioritise travel, a score that has remained relatively stable over time, if we exclude the Covid-19 period. In second place are subscriptions to video streaming platforms, which appeal to more than 4 out of 10 Europeans. This is the result that has seen the biggest increase since 2019 (+14 points), followed by the purchase of games consoles, reflecting a shift towards more service-oriented consumption (see:&nbsp;<em>Observatoire de la Consommation Cetelem 2025<\/em>).<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>Germany and France: the engine of Europe is misfiring<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">For the French and Germans, 2024 was synonymous with political upheaval.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">On 9 June last year, President Macron decided to go all-in by dissolving the national assembly in a bid to win a new electoral mandate. The results on 7 July proved that it had been a miscalculation.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Meanwhile, after Chancellor Olaf Scholz lost a vote of confidence on 16 December, President Steinmeier announced that another federal election would be held on 23 February 2025. At the time of writing this 2025 Cetelem Barometer, we still have no idea how the new Bundestag will shape up. All we know for certain is that it will undergo significant changes.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">THE BUDGET DEFICIT: A CENTRAL ISSUE<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Both countries are also experiencing a severe budgetary crisis, albeit to varying degrees. In France, the deficit target set for the new government is around 5.4%, with debt now reaching over 113% of GDP. In Germany, the topic is also being hotly debated, despite debt standing at just 63% of GDP and a budget deficit of around 2% in 2024. A maximum structural deficit of 0.35% outside of a recession, as enshrined in the constitution, restricts the government\u2019s room for manoeuvre at a time when the country is in need of major investment. There is also a risk that the latter will find itself squeezed by the sanctions being imposed on the EU by the new US administration and the Chinese government. What\u2019s more, Germany is in the midst of serious economic uncertainty, notably due to a loss of confidence in its automotive industry and what have traditionally been its core sectors.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">CONSUMERS FEAR FOR THEIR COUNTRY\u2019S HEALTH AND THEIR PERSONAL CIRCUMSTANCES<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The results of this latest Cetelem Barometer attest to the fragility of the Franco-German partnership. It should be pointed out that this survey was conducted in the autumn, when the French government was in stasis, which could have foreshadowed Belgium\u2019s political stalemate* and German legislative tensions. The impact of these events should not be underestimated, although they do not tell the whole story, since the roots of consumer trepidation often go back much further.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The scores awarded to the overall situation in the two countries illustrate this, albeit in different ways. While Germany posted an impressive figure of 6.7 in 2019, placing it squarely at the top of the ranking, its latest score is a mediocre 5.3, which drags it back into the main pack. This drop of 1.4 points is by far the greatest of all the nations surveyed.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Although France returns the same score of 4.6 as in 2019, it remains in last place, and firmly so once again. It is also the only country to be more pessimistic in this area than last year.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When it comes to personal circumstances, there is less disparity between the views of Europeans, as we have already seen. Once more, however, Germany stands out from the rest by posting the sharpest drop in its score compared with 2019 (-0.5%).<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">INFLATION: FRANCE OUTPERFORMS GERMANY<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The feeling in the two countries that prices have risen over the last 12 months is not dissimilar to that experienced by their fellow Europeans, although France does stand apart somewhat in one respect. Indeed, unexpectedly, the French are the least likely to think that prices have risen significantly over the last year. And once again, reality matches perceptions. In 2024, prices in France rose by just 2%, compared with 4.9% the previous year. In Germany, inflation stood at 2.6% overall in 2024, with the final quarter seeing a higher-than-expected rise.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">CONVERGING VIEWS ON PURCHASING POWER<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When it comes to purchasing power, however, the duo find themselves among the gloomiest nations. In fact, the French are the most likely to believe that theirs has fallen over this period, despite it having risen by 2.1% in 2024. However, the shifts of opinion that have occurred in the two countries since 2019 differ immensely. Few Germans reported a drop at the time, but a majority of French consumers did so (23% and 59% respectively). Since then, the figure has risen by 17% in the case of the former and fallen by 11% in the case of the latter.<\/p>\n<\/div>\n\n<div class=\"container block-infographie\">\n  <div class=\"infographie\">\n                    <div class=\"infographie-header\">\n            <p id=\"infographie-32697\">\n            Fig 12 &#8211; Household saving rate France Germany\n        <\/p>\n    \n            <a\n            class=\"download download-link\"\n            href=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig12_gb.png\"\n            download\n            aria-describedby=\"infographie-32697\"        >\n            Download this infographic for your presentations\n        <\/a>\n        <\/div>\n          <div class=\"infographie-image-wrapper\">\n                          <figure>\n          <img decoding=\"async\" src=\"https:\/\/observatoirecetelem.com\/wp-content\/uploads\/2025\/11\/fig12_gb.png\" alt=\"Shows the evolution of the household savings rate in France and Germany\" class=\"img-fluid\"  aria-describedby=\"figcap-32697\"\/>\n          <span class=\"sr-only\" id=\"figcap-32697\">\n            Context:\nComparison of household saving rates between 2012 and 2024 (Q1-Q2).\nVisuals:\nTwo curves: Germany and France.\nVisible numerical trends:\nGermany: about 17% in 2012 \u2192 ~22% in 2020 \u2192 ~19\u201320% in 2024.\nFrance: about 15% in 2012 \u2192 ~20% in 2020 \u2192 ~17% in 2024.\nMain course:\nBoth countries experienced a sharp increase in 2020, followed by a partial decline.\nSource: Eurostat.\n          <\/span>\n        <\/figure>\n            <\/div>\n      <\/div>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>What can we gather from the actual savings rates of the two countries?<\/strong>&nbsp;<\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">hese indicators reflect a precautionary stance tinged with a feeling of anxiety, the causes of which go back further than one might expect in the light of recent events, but in a slightly different way.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In Germany, the savings rate has been rising almost constantly over the last decade, aside from a slight dip in 2021 and 2022. From 16.5% in 2012, it has risen to 19.9% today. In France, it fell slightly between 2012 and 2019, from 15.2% to 14.2%. However, the last three years have seen it rise steadily to 17.4%.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">A LEVEL OF CAUTION UNDERLINED BY THE DESIRE TO SAVE<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Saving intentions provide another indication \u2013 one of the most valuable, in fact \u2013 of the uncertainty and gloom that have steadily engulfed both of these populations. Of course, if we look at the figures for 2024 alone, they remain almost unchanged from 2023, and are relatively high in Germany. However, compared with 2019, saving intentions in the two countries have risen more than in all the other nations covered by the Barometer (Germany +12 points, France +14 points). Meanwhile, the desire to consume has faded (-4 points in Germany) or increased only slightly (+1 point in France). This intention is confirmed by the actual consumption figures recorded in 2024, which are slightly down in Germany and up just 0.7% in France). In Germany, a desire to save more and consume less has translated into a collapse in spending intentions, which have fallen by 10 points since 2019.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">*Belgium holds the dubious distinction of having spent 541 consecutive days without a sitting government in 2010-2011.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With its annual Barometer, L\u2019Observatoire Cetelem charts a weather map of European consumers, by questioning them about their mood, their personal economic circumstances and those of their country, as well as their attitude to consumption and savings. We could just as easily use a medical metaphor and call it a thermometer, given the crises that [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":25747,"parent":27767,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-27785","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/27785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=27785"}],"version-history":[{"count":4,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/27785\/revisions"}],"predecessor-version":[{"id":33469,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/27785\/revisions\/33469"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/27767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media\/25747"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=27785"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=27785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}