{"id":31116,"date":"2025-11-04T09:00:00","date_gmt":"2025-11-04T08:00:00","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=31116"},"modified":"2025-11-25T21:29:20","modified_gmt":"2025-11-25T20:29:20","slug":"observatoire-habitat-2025","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/observatoire-habitat-2025","title":{"rendered":"Observatoire Habitat 2025"},"content":{"rendered":"
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Observatoire 2025 Habitat: an european study about europeans, how they feel about their home and the energy transition. <\/h2>\n<\/div>\n\n
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In this Harris Interactive study you will first find a picture of housing situation in Europe: what importance do Europeans give to their home? Are they willing to optimize its energy efficiency? Which renovation work are they prioritizing? All these questions will help us understand where europeans stand on this topic. In a second part, we will discover what are the deal breaker for starting these renovation works and what are the main motivation? Finally, you can learn 10 strong levers to take action.<\/p>\n<\/div>\n\n

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You can either read the full study below, download it<\/a> or read the press release<\/a>.<\/p>\n<\/div>\n\n

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To go further, you can also discover our white paper on solar energy<\/a>.<\/p>\n<\/div>\n\n

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Enjoy!<\/p>\n<\/div>\n\n

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Methodology<\/h3>\n<\/div>\n\n
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The quantitative consumer survey was carried out by Harris Interactive from May 19th<\/sup> to May 28th<\/sup>, 2025, in 8 European countries<\/strong>: Germany, Belgium, Spain, France, Italy, Poland, Portugal, and the United Kingdom.<\/p>\n<\/div>\n\n

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A total of 12,574 people <\/strong>were interviewed online (CAWI), with participants aged 18 to 75, coming from nationally representative samples in each country. The representativeness of the sample is ensured by the quota method (gender, age, region of residence, and income\/social class).<\/p>\n<\/div>\n\n

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1. Europeans, who are attached to their homes, want to improve its energy efficiency<\/strong><\/strong><\/h2>\n<\/div>\n\n
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Housing: A strong attachment at the heart of European\u2019s lives<\/strong><\/h3>\n<\/div>\n\n
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Attachment to housing<\/strong><\/h4>\n\n\n\n
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89%<\/strong> of Europeans are attached to their housing.<\/strong><\/p>\n<\/div>\n\n\n\n

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Housing satisfaction<\/strong><\/h4>\n\n\n\n
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92%<\/strong> are satisfied with their housing.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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The reasons for this attachment are various: Between satisfaction and importance<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Price, Energy, Security – The blind spots of satisfaction: What still needs improvement<\/strong><\/h3>\n<\/div>\n\n
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Top 6 criteria – importance & satisfaction<\/strong><\/strong><\/h4>\n\n\n\n
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Top 6 gaps – importance & satisfaction<\/strong><\/strong><\/h4>\n\n\n\n
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Importance given to advanced energetic equipment, symptomatic of a two-speed Europe<\/strong><\/h3>\n<\/div>\n\n
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Italy<\/strong> being the country according the most importance to it.<\/p>\n<\/div>\n\n

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Energy and its financing increasingly undermine households\u2019 future<\/strong><\/h3>\n<\/div>\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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65%<\/strong> of Europeans fear a decline in purchasing power <\/strong>(vs 58% in 2024).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Growing fears of not being able to pay for future energy bills<\/strong><\/h3>\n<\/div>\n\n
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A two-speed European dynamic for investing in the energy transition<\/strong><\/h3>\n<\/div>\n\n
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62%<\/strong> of Europeans want to change their habits <\/strong>to reduce their energy consumption.<\/p>\n\n\n\n

51%<\/strong> of Europeans want to invest in new equipment.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Targeted renovation: Specific projects rather than a full transformation<\/strong><\/h3>\n<\/div>\n\n
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Main reason for renovating one’s home<\/strong><\/h3>\n\n\n\n
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In Europe, almost 1 in 3 households <\/strong>see LED equipment (30%<\/strong>) and window replacement (28%<\/strong>) as the top priorities to improve their home\u2019s energy efficiency.<\/p>\n\n\n\n

76%<\/strong> of Europeans ideally have in mind at least one project <\/strong>to enhance energy efficiency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Targeted renovation: A specific willingness to produce energy through solar panels<\/strong><\/h3>\n<\/div>\n\n
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Economy and Comfort: The concrete drivers of an ecological approach<\/strong><\/h3>\n<\/div>\n\n
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Main reason for renovating one’s home<\/strong><\/h4>\n\n\n\n
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Ecological awareness <\/strong>of Europeans as a driver of renovation work has significantly declined since last year: \u2013 10 points<\/strong><\/p>\n\n\n\n

46% <\/strong>of Europeans consider comfort as the leading reason to renovate their home.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Energy transition,<\/strong> a genuine intention, but hindered<\/strong><\/h2>\n<\/div>\n\n
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Access to energy renovation: An issue that goes beyond the sole question of cost<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Overall reasons for abandoning energy efficiency work<\/strong><\/strong><\/h4>\n\n\n\n
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Detailed reasons for abandoning energy efficiency work<\/strong><\/h4>\n\n\n\n
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Despite financial reason being an important reason for Europeans, 42% <\/strong>of them are abandoning their renovation project due to non-financial reasons only.<\/strong><\/p>\n<\/div>\n\n

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The housing budget: A financial burden for one household out of three<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Assessment of their housing budget situation<\/strong><\/strong><\/h4>\n\n\n\n
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For 33% <\/strong>of Europeans, the housing budget situation is difficult <\/strong>(vs. 35% in 2024).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Public aid: Decisive but difficult to access<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Opinion on public financial aid<\/strong><\/h4>\n\n\n\n
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43% <\/strong>of Europeans say that public aid is understandable but difficult to implement.<\/strong><\/p>\n<\/div>\n\n\n\n

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Percentage of expenses covered by public bodies<\/strong><\/strong><\/h4>\n\n\n\n
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69% <\/strong>of Europeans say that state or public bodies cover between 10% and 50% of expenses.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Financing: A complexity to overcome to facilitate action<\/strong><\/h3>\n<\/div>\n\n
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60% <\/strong>of Europeans have another principal barrier<\/strong> to financing renovation works than interest rates.<\/p>\n\n\n\n

23% <\/strong>of Europeans see the difficulty to understand, identify, and evaluate offers <\/strong>as a main barrier to financing renovation works.<\/p>\n<\/div>\n\n\n\n

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Main barriers to financing renovation works<\/strong><\/strong><\/h4>\n\n\n\n
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A quick ROI: A condition for commitment, difficult to meet<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Perception of the acceptable payback period<\/strong><\/h4>\n\n\n\n
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57% <\/strong>of Europeans expect profitability within 5 years <\/strong>for their energy renovation.<\/p>\n<\/div>\n\n\n\n

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Crit\u00e8res prioritaires dans le choix du type de travaux \u00e0 r\u00e9aliser<\/strong><\/h4>\n\n\n\n
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45% <\/strong>of Europeans think that the cost of works is a priority <\/strong>criterion when deciding on renovation projects.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Energy transition:<\/strong> the 10 drivers for taking action<\/strong><\/h2>\n<\/div>\n\n
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1. Thermal comfort: A sensitive driver amplified by seasonality<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Comfort by season<\/strong><\/h4>\n\n\n\n
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29% <\/strong>of Europeans experience an unpleasant or very unpleasant winter season.<\/strong><\/p>\n<\/div>\n\n\n\n

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Overall housing comfort throughout seasons<\/strong><\/h4>\n\n\n\n
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21% <\/strong>of Europeans experience an unpleasant or very unpleasant winter season.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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2. Habits: The first step that triggers action<\/strong><\/h3>\n<\/div>\n\n
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Actions considered to optimize or reduce energy cost in housing<\/strong><\/strong><\/h4>\n\n\n\n
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82% <\/strong>of Europeans say that everyday actions are necessary <\/strong>to reduce energy consumption.<\/p>\n<\/div>\n\n\n\n

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Actions taken if the price of electricity doubled by 2030<\/strong><\/h4>\n\n\n\n
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If electricity prices doubled by 2030, 30% <\/strong>of Europeans say they would reduce their consumption.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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3. A concrete example: When renovation proves its effectiveness<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Reported decrease in monthly energy bills after renovation<\/strong><\/p>\n\n\n\n

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66%<\/strong> of  Europeans have noticed a decrease in their energy bills <\/strong>after renovation works.<\/p>\n<\/div>\n\n\n\n

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Nature of decrease in energy bills compared to expectations<\/strong><\/h4>\n\n\n\n
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71%<\/strong> of  Europeans found that their energy savings after renovation met or exceeded their expectations.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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4. The social circle: The decisive role of relatives and professionals<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Perception of being influenced by different actors in housing projects<\/strong><\/strong><\/h4>\n\n\n\n
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75% <\/strong>of Europeans are influenced by their relatives.<\/strong><\/p>\n\n\n\n

70% <\/strong>of Europeans are influenced by professionals.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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5. Education: Informing and guiding to trigger action<\/strong><\/h3>\n<\/div>\n\n
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Feeling of being informed<\/strong><\/strong><\/h4>\n\n\n\n
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57% <\/strong>of Europeans consider themselves informed or very informed about the work that exist to reduce energy consumption.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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6. Energy commitment: A lever for property value enhancement<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Perception of the impact of energy performance on property value<\/strong><\/strong><\/h4>\n\n\n\n
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88%<\/strong> of Europeans believe that investing in their home impacts or will impact the value of their property.<\/strong><\/p>\n\n\n\n

43% <\/strong>of Europeans declare that investing in their home already impacts the value of their property.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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7. Public aid: A trigger for a majority of homeowners<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Actions taken by owners in case public aids for insulation and low consumption equipment were removed<\/strong><\/h4>\n\n\n\n
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41%<\/strong> of Europeans would give up or reduce renovation works for financial reasons.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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8.A. Integrated financing vs. traditional bank credit<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Interest and usefulness of financing associated within renovation offers<\/strong><\/strong><\/h4>\n\n\n\n
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58% <\/strong>of Europeans would be interested if the credit offer was proposed directly by the company.<\/strong><\/p>\n\n\n\n

60% <\/strong>of Europeans would find financing integrated directly into renovation quotes <\/strong>useful.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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8.B. Attractivity of integrated financing vs. traditional bank credit<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Main reason for renovating one’s home<\/strong><\/strong><\/h4>\n<\/div>\n\n
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9. Managing consumption: Regaining control of the transition<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Current equipment<\/strong><\/strong><\/h4>\n\n\n\n
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Planned equipment<\/strong><\/h4>\n\n\n\n
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Current equipment and interest to get equipped<\/strong><\/h4>\n\n\n\n
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74%<\/strong> of Europeans are already equipped or are interested in getting equipped.<\/strong><\/p>\n<\/div>\n\n

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10. Energy autonomy: From latent dream to possible breakthrough<\/strong><\/strong><\/h3>\n<\/div>\n\n
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Impact of electricity quotas and tripled prices<\/strong><\/strong><\/h4>\n\n\n\n
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Impact of affordable storage and efficient solar panels<\/strong><\/strong><\/h4>\n\n\n\n
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35% <\/strong>of Europeans would be ready to produce their own energy <\/strong>if storage became affordable.<\/p>\n<\/div>\n\n

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Europe\u2019s vision<\/strong> in a nutshell<\/h2>\n<\/div>\n\n
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Housing: A commitment under financial  pressure<\/strong><\/h3>\n<\/div>\n\n
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89% of Europeans maintain a deep attachment to their home<\/strong>, a pillar of their identity and their security.<\/p>\n<\/div>\n\n

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But 3 vulnerabilities emerge among the housing choice criteria:
<\/strong>1. Cost and value of housing.
2. Housing security.
3. Energy\/renovation.<\/p>\n<\/div>\n\n

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Energy renovation and its ecological dimension are now integrated into European\u2019s lives<\/strong>. If budgetary pressure remains central, comfort becomes a goal in its own right. But expectations remain linked to the question of \u201chow much\u201d and \u201chow\u201d to act concretely.<\/p>\n<\/div>\n\n

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2 critical obstacles to the energy transition<\/strong><\/p>\n<\/div>\n\n

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  • Budget: <\/strong>Households favor habit changes over renovation works. -> Europe at 2 speeds: more pronounced difficulty in Poland, Spain, Italy, Portugal vs. Fance, Germany, Belgium, UK.<\/li>\n<\/div><\/ul>\n<\/div>\n\n
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    • Complexity of the process<\/strong>: Lack of clear information, difficulties in finding professionals, financial obstacles, overly complex financing, ROI too long.<\/li>\n<\/div><\/ul>\n<\/div>\n\n
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      10 keys to unlock the energy transition<\/strong><\/h3>\n<\/div>\n\n
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      1. Thermal discomfort, <\/strong>a sensitive driver<\/li>\n<\/div>\n\n
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      2. Small actions<\/strong>, everyday reflexes<\/li>\n<\/div>\n\n
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      3. Tangible results<\/strong>, drivers of commitment<\/li>\n<\/div>\n\n
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      4. Relatives and experts<\/strong>, influential actors<\/li>\n<\/div>\n\n
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      5. Information<\/strong>, to give meaning<\/li>\n<\/div>\n\n
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      6. Property value enhancement<\/strong>, as a booster<\/li>\n<\/div>\n\n
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      7. Public aids<\/strong>, often essential but poorly understood<\/li>\n<\/div>\n\n
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      8. Good financing<\/strong>, without overcomplicating<\/li>\n<\/div>\n\n
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      9. Talking control, <\/strong>for better mastery<\/li>\n<\/div>\n\n
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      10. Energy autonomy, <\/strong>still under construction<\/li>\n<\/div><\/ol>\n<\/div>\n\n
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        Comparative analysis: Main indicators<\/strong><\/h3>\n<\/div>\n\n
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        \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Observatoire 2025 Habitat: an european study about europeans, how they feel about their home and the energy transition. In this Harris Interactive study you will first find a picture of housing situation in Europe: what importance do Europeans give to their home? Are they willing to optimize its energy efficiency? Which renovation work are they […]<\/p>\n","protected":false},"author":1932,"featured_media":35502,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-31116","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/31116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1932"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=31116"}],"version-history":[{"count":5,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/31116\/revisions"}],"predecessor-version":[{"id":32793,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/31116\/revisions\/32793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media\/35502"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=31116"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=31116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}