{"id":34188,"date":"2025-12-02T12:16:03","date_gmt":"2025-12-02T11:16:03","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=34188"},"modified":"2025-12-03T11:44:44","modified_gmt":"2025-12-03T10:44:44","slug":"lautomobile-seduit-toujours","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-lautomobile\/5-ways-to-bounce-back\/lautomobile-seduit-toujours","title":{"rendered":"Cars are still appealing"},"content":{"rendered":"
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We have lost count of the times that well-informed heralds have announced that cars are no longer popular and belong to a bygone era. This new study by L\u2019Observatoire Cetelem confirms what has already been confirmed on numerous occasions. Cars are as popular as ever. But this capital drawn from satisfaction is marred by an obvious economic \u2018deficit\u2019. Cars are popular, but not at any price.<\/p>\n<\/div>\n\n

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A positive image everywhere<\/strong><\/h2>\n<\/div>\n\n
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In almost all the countries surveyed, 9 out of 10 people say they have a good or even excellent image of new cars. In Turkey, the response was almost unanimous, with 97% of respondents enthusiastic.<\/p>\n<\/div>\n\n

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This image remains positive for used vehicles, albeit to a lesser extent. 8 out of 10 people say they are satisfied. This time, the differences between countries are more pronounced.<\/p>\n<\/div>\n\n

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\n Fig 8 – Vehicle sales by country 2019\u20132024\n <\/p>\n \n \n Download this infographic for your presentations\n <\/a>\n <\/div>\n

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\n \"Shows\n \n The chart shows the share of respondents reporting a very good or fairly good image.\nNew cars: 92%.\nUsed cars: 79%.\nSource: Observatoire Cetelem de l\u2019Automobile 2026.\n <\/span>\n <\/figure>\n <\/div>\n <\/div>\n<\/div>\n\n
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The Dutch are 87% satisfied, while the Japanese are more reserved at 62%. It\u2019s worth noting that used vehicles are more popular with young people and people living in rural areas, with price – the pivotal factor in this study – certainly playing a part.<\/p>\n<\/div>\n\n

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Positive media<\/h2>\n<\/div>\n\n
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Respondents believe that this positive image is effectively conveyed by the media. (Fig. 9).<\/p>\n<\/div>\n\n

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8 out of 10 people feel this way. In China, the score is even more impressive, with 90% in agreement. Germany and the United States provided slightly lower results (77%).<\/p>\n<\/div>\n\n

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\n Fig 9 – Media influence on image of new cars\n <\/p>\n \n \n Download this infographic for your presentations\n <\/a>\n <\/div>\n

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\n \"Indique\n \n Pourcentage de personnes estimant que les m\u00e9dias donnent une bonne ou tr\u00e8s bonne image de la voiture neuve.\nR\u00e9sultats :\nEntre 71 % et 90 % selon les pays.\nEurope : 78 %.\nTotal moyen : 79 %.\nEnseignement principal : perception globalement positive, avec variations mod\u00e9r\u00e9es selon les pays.\nSource : Observatoire Cetelem de l\u2019automobile 2026\n <\/span>\n <\/figure>\n <\/div>\n <\/div>\n<\/div>\n\n
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Although public authorities are also credited with spreading a positive image of the car (73%), opinions were more nuanced.<\/p>\n<\/div>\n\n

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The Dutch are somewhat sceptical (58%), while the Chinese remain the most enthusiastic (89%).<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

We have lost count of the times that well-informed heralds have announced that cars are no longer popular and belong to a bygone era. This new study by L\u2019Observatoire Cetelem confirms what has already been confirmed on numerous occasions. Cars are as popular as ever. But this capital drawn from satisfaction is marred by an […]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":34061,"menu_order":-5,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-34188","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=34188"}],"version-history":[{"count":2,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34188\/revisions"}],"predecessor-version":[{"id":34359,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34188\/revisions\/34359"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34061"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=34188"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=34188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}