{"id":34201,"date":"2025-12-02T12:17:33","date_gmt":"2025-12-02T11:17:33","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=34201"},"modified":"2025-12-03T14:32:34","modified_gmt":"2025-12-03T13:32:34","slug":"des-constructeurs-autos-qui-seduisent","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-lautomobile\/5-ways-to-bounce-back\/des-constructeurs-autos-qui-seduisent","title":{"rendered":"Attractive car manufacturers"},"content":{"rendered":"
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Manufacturers are still popular<\/strong><\/h2>\n<\/div>\n\n
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As we saw earlier, new cars are unanimously, or almost unanimously, praised: car manufacturers largely garner the same praise. 3 out of 4 people surveyed have a good or excellent image of them (Fig. 19), their biggest supporters still being the Chinese and the Turks (87%).<\/p>\n<\/div>\n\n

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The same European front brings together motorists who are a little less enthusiastic, particularly in Italy. We shall see that they point to an excessive increase in their margins. Conversely, city dwellers and high-income earners are very sympathetic to car manufacturers.<\/p>\n<\/div>\n\n

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\n Fig 19 – Public image of car manufacturers\n <\/p>\n \n \n Download this infographic for your presentations\n <\/a>\n <\/div>\n

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\n \"Shows\n \n The chart shows the share of respondents who report a very good or fairly good image of car manufacturers.\nGermany: 69%\nBelgium: 69%\nChina: 87%\nSpain: 79%\nUnited States: 77%\nFrance: 69%\nItaly: 66%\nJapan: 73%\nNetherlands: 67%\nPoland: 82%\nPortugal: 83%\nUnited Kingdom: 75%\nTurkey: 87%\nEurope total: 73%\nTotal all countries: 75%\nSource: Observatoire Cetelem de l\u2019Automobile 2026.\n <\/span>\n <\/figure>\n <\/div>\n <\/div>\n<\/div>\n\n
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A strong attachment to brands<\/strong><\/h2>\n<\/div>\n\n
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This sympathy for manufacturers is combined with an attachment to the brands they make. (Fig. 20). 7 out of 10 people say so, with China and Turkey still in the lead, but this time followed by a significantly different ranking. Three countries with long-standing, strong brands are parti- cularly attached to them: United States, Germany and France.<\/p>\n<\/div>\n\n

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\n Fig 20 – Attachment to car brands by country\n <\/p>\n \n \n Download this infographic for your presentations\n <\/a>\n <\/div>\n

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\n \"Shows\n \n The bar chart shows the percentage of people who own at least one car and who strongly or somewhat agree with the statement \u201cI am very attached to certain car brands.\u201d\nGermany: 75%\nBelgium: 66%\nChina: 85%\nSpain: 65%\nUnited States: 76%\nFrance: 72%\nItaly: 66%\nJapan: 57%\nNetherlands: 60%\nPoland: 68%\nPortugal: 60%\nUnited Kingdom: 70%\nTurkey: 78%\nEurope total: 67%\nTotal all countries: 69%\nSource: Observatoire Cetelem de l\u2019Automobile 2026.\n <\/span>\n <\/figure>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Manufacturers are still popular As we saw earlier, new cars are unanimously, or almost unanimously, praised: car manufacturers largely garner the same praise. 3 out of 4 people surveyed have a good or excellent image of them (Fig. 19), their biggest supporters still being the Chinese and the Turks (87%). The same European front brings […]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":34061,"menu_order":-2,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-34201","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=34201"}],"version-history":[{"count":3,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34201\/revisions"}],"predecessor-version":[{"id":34395,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34201\/revisions\/34395"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/34061"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=34201"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=34201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}