{"id":36432,"date":"2026-10-06T12:34:54","date_gmt":"2026-10-06T10:34:54","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?page_id=36432"},"modified":"2026-10-06T12:34:55","modified_gmt":"2026-10-06T10:34:55","slug":"conclusion-observatoire-cetelem-automotive-2027","status":"publish","type":"page","link":"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-lautomobile\/observatoire-automotive-2027-country-or-price-motorists-have-made-their-choice\/conclusion-observatoire-cetelem-automotive-2027","title":{"rendered":"Conclusion Observatoire Cetelem Automotive 2027"},"content":{"rendered":"
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As this latest edition of the Observatoire Cetelem demonstrates, despite the successive and multifaceted upheavals reshaping the automotive market, particularly around brand dynamics, and despite ongoing technological revolutions pointing predominantly toward Asia, motorists maintain a clear and pragmatic perspective. While forced to choose between country of origin and price, their selection remains nuanced and subtle. Their decision-making balances multiple overlapping factors: cost, origin, brand loyalty, intrinsic quality, innovation and the desire for change. More broadly, the motorist is and will remain a rational consumer who nevertheless remains influenced by emotion. The brand, especially when wrapped in its national identity, remains a promise of quality, trust and reassurance. Though constrained by price, brand identity proves remarkably resilient and enters the consumer journey relatively early. And contrary to simplistic assumptions, younger generations are far from indifferent to brand heritage, even showing a willingness to pay a premium to buy local. When coupled with innovation as a key growth driver, everything suggests that distinct, recognisable brands face a promising future.<\/p>\n<\/div>\n\n

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As this latest edition of the Observatoire Cetelem demonstrates, despite the successive and multifaceted upheavals reshaping the automotive market, particularly around brand dynamics, and despite ongoing technological revolutions pointing predominantly toward Asia, motorists maintain a clear and pragmatic perspective. While forced to choose between country of origin and price, their selection remains nuanced and subtle. […]<\/p>\n","protected":false},"author":1945,"featured_media":0,"parent":36450,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"t-etude-chapitre.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-36432","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/36432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=36432"}],"version-history":[{"count":1,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/36432\/revisions"}],"predecessor-version":[{"id":36433,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/36432\/revisions\/36433"}],"up":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/pages\/36450"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=36432"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=36432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}