{"id":27938,"date":"2025-02-19T12:33:39","date_gmt":"2025-02-19T11:33:39","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?p=27938"},"modified":"2025-11-28T14:55:52","modified_gmt":"2025-11-28T13:55:52","slug":"observatoire-conso-2025","status":"publish","type":"post","link":"https:\/\/observatoirecetelem.com\/en\/consumption\/observatoire-conso-2025","title":{"rendered":"Observatoire Conso 2025"},"content":{"rendered":"<div class=\"container\">\n<p class=\"wp-block-paragraph\"><strong>Last year, the Observatoire Cetelem Conso looked at the morale of Europeans, in a context where inflation dominated concerns.\u200b <\/strong>\n<strong>A year later, the focus is on something unexpected: pleasure. Despite a difficult budgetary and economic environment, this pleasure remains the main factor in the purchasing decision, bringing to the consumer a satisfaction that goes far beyond the mere material aspect.\u200b <\/strong>\n\n<strong>Conducted with Harris Interactive, this 10-country study of more than 10,000 people reveals a striking paradox: despite economic uncertainties, consumption is resilient, driven by a powerful and unexpected engine: pleasure. <\/strong><\/p>\n<\/div>\n\n\n<div class=\"container\">\n\n    <div class=\"my-3 text-center\">\n\n        <a id=\"block_8dce27f450057f115421d00bc6285da7\" href=\"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-la-consommation\/consumption-in-europe-the-quest-for-enjoyment-holds-firm\"   class=\"btn btn-border\">\n            Full study\n                    <\/a>\n\n    <\/div>\n\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">The key points of the study in video<\/h2>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Observatoire Cetelem Conso 2025\" src=\"https:\/\/www.youtube.com\/embed\/LyllCHX-EIc?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">A rollercoaster morale, but strong consumption intentions<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The first lesson of this study is that <strong>European household morale continues to recover after the shocks of recent years.<\/strong>Consumer intentions remain at a good level, suggesting a positive dynamic for 2025. However, in France, optimism is waning, probably because of recent political uncertainties.\u200b<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In this context, consumer intentions remain strong, but prudence dominates: <strong>the savings rate remains high<\/strong>, well above pre-crisis levels. In France, it reached 18%, reflecting a desire for financial security in the face of an uncertain future.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">Consumption through the lens of ecology<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Europeans <strong>are increasingly critical of consumption:<\/strong> hyperconsumption, waste, overabundance, choice\u2026<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Yet there is a striking difference in individual perception:<\/p>\n<\/div>\n\n<div class=\"container\">\n<ul class=\"wp-block-list\"><div class=\"container\">\n<li>73% of Europeans think society consumes too much<\/li>\n<\/div>\n\n<div class=\"container\">\n<li>Only 38% think they are themselves in this dynamic<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Everyone sees himself as a more responsible consumer than the average, shifting responsibility for the problem to others.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">Pleasure, the key driver of purchases<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Despite its concerns, consumption resists with an essential motivation: <strong>pleasure<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When asked about the reasons for their purchases, Europeans said:<\/p>\n<\/div>\n\n<div class=\"container\">\n<ol class=\"wp-block-list\"><div class=\"container\">\n<li>Pleasure (73%)<\/li>\n<\/div>\n\n<div class=\"container\">\n<li>Comfort and well-being<\/li>\n<\/div>\n\n<div class=\"container\">\n<li>Economic considerations<\/li>\n<\/div><\/ol>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">For several years, the Observatoire Cetelem has observed a change in purchasing behaviour: less accumulation, more services and a search for more meaning in consumption. This trend seems to be strengthening for 2025 and beyond.\u200b<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">One thing is certain: while consumption is changing, it has not said its last word.<\/p>\n<\/div>\n\n\n<div class=\"container\">\n\n    <div class=\"my-3 text-center\">\n\n        <a id=\"block_671ea6e6ad9bda8d91db242e8c4e5cd9\" href=\"https:\/\/observatoirecetelem.com\/en\/lobservatoire-cetelem-de-la-consommation\/consumption-in-europe-the-quest-for-enjoyment-holds-firm\"   class=\"btn btn-border\">\n            Read the full study\n                    <\/a>\n\n    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Last year, the Observatoire Cetelem Conso looked at the morale of Europeans, in a context where inflation dominated concerns.\u200b A year later, the focus is on something unexpected: pleasure. Despite a difficult budgetary and economic environment, this pleasure remains the main factor in the purchasing decision, bringing to the consumer a satisfaction that goes far [&hellip;]<\/p>\n","protected":false},"author":1945,"featured_media":27936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[687],"tags":[],"class_list":["post-27938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumption"],"acf":[],"_links":{"self":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/posts\/27938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/comments?post=27938"}],"version-history":[{"count":5,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/posts\/27938\/revisions"}],"predecessor-version":[{"id":33788,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/posts\/27938\/revisions\/33788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media\/27936"}],"wp:attachment":[{"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/media?parent=27938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/categories?post=27938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatoirecetelem.com\/en\/wp-json\/wp\/v2\/tags?post=27938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}