{"id":35855,"date":"2025-11-10T14:58:00","date_gmt":"2025-11-10T13:58:00","guid":{"rendered":"https:\/\/observatoirecetelem.com\/?p=35855"},"modified":"2026-08-19T15:25:04","modified_gmt":"2026-08-19T13:25:04","slug":"france-motorcycle-market-used-new-sales-2024","status":"publish","type":"post","link":"https:\/\/observatoirecetelem.com\/en\/mobility-minute\/france-motorcycle-market-used-new-sales-2024","title":{"rendered":"Motorcycle market: why are used sales falling faster than new?"},"content":{"rendered":"<div class=\"container\">\n<p class=\"wp-block-paragraph\">With&nbsp;<strong>more than one million vehicles sold every year<\/strong>, motorcycles represent a high-volume market comparable with many major consumer equipment sectors.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In 2024, the French market fell by&nbsp;<strong>9% compared with 2023<\/strong>, representing around&nbsp;<strong>100,000 fewer registrations<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">But the detailed figures reveal something unexpected.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The sharpest decline did not come from new motorcycles. With&nbsp;<strong>280,000 registrations<\/strong>, the new market fell by just&nbsp;<strong>1%<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Instead, it was the second-hand market that contracted sharply, falling&nbsp;<strong>11% to 788,000 registrations<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This is counter-intuitive. When household budgets are under pressure, used products would normally be expected to hold up better than new ones.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">So why is the opposite happening? What does the ratio of almost three used motorcycles sold for every new one tell us about the market? And how significant is the electric motorcycle market today?<\/p>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Mobility Minute #11 | Is the joy of riding over? \ud83c\udfcd\ufe0f\" src=\"https:\/\/www.youtube.com\/embed\/YoDDZIlInjk?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>Key figures for the French motorcycle market<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><strong>Key takeaways for 2024:<\/strong><\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">\u2013 more than&nbsp;<strong>one million motorcycles<\/strong>&nbsp;sold each year in France<br>\u2013 total market down&nbsp;<strong>9% compared with 2023<\/strong><br>\u2013 around&nbsp;<strong>100,000 fewer registrations<\/strong>&nbsp;in one year<br>\u2013&nbsp;<strong>788,000 used motorcycles<\/strong>&nbsp;registered, down 11%<br>\u2013&nbsp;<strong>280,000 new motorcycles<\/strong>&nbsp;registered, down 1%<br>\u2013 electric motorcycles account for around&nbsp;<strong>5% of the market<\/strong><\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>Almost three used motorcycles for every new one<\/strong><\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This ratio is essential to understanding the market.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">With\u00a0<strong>788,000 used motorcycles compared with 280,000 new ones<\/strong>, the French motorcycle market is overwhelmingly driven by second-hand transactions even more so than the car market.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This has a direct consequence.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The overall motorcycle market is largely determined by what happens in the used segment. When second-hand registrations fall by 11%, most of the market\u2019s total volume falls with them, even if sales of new motorcycles remain relatively resilient.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">It also explains why the overall 9% decline in the market is almost entirely attributable to second-hand vehicles.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>Why are used motorcycle sales falling faster than new ones?<\/strong><\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The trend is worth examining because it runs counter to the usual economic intuition.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Several factors may help explain it and should be considered as possible interpretations.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\"><strong>A volume effect<\/strong><\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The second-hand market is almost three times larger than the new market.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Any contraction in demand therefore translates into much larger absolute volumes of lost transactions.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\"><strong>Different types of buyers<\/strong><\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The new motorcycle market may attract more committed riders, professional customers or buyers who can access financing solutions.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Used motorcycles, meanwhile, are often bought and sold directly between individuals, making these purchases easier to postpone.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\"><strong>Consumers may postpone the purchase altogether<\/strong><\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In the automotive market, budget pressure can encourage consumers to move from a new vehicle to a cheaper used one.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Motorcycles follow a somewhat different logic.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Because a motorcycle is often a&nbsp;<strong>secondary vehicle or a leisure purchase<\/strong>, tighter household budgets may lead consumers not to trade down, but instead to cancel or postpone the purchase entirely.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This may be the most important lesson from the figures:<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><strong>the decline in the motorcycle market may reflect disappearing demand rather than demand simply moving towards cheaper products.<\/strong><\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>A market driven by both pleasure and practical use<\/strong><\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The decline in 2024 also needs to be considered in context, as the market had grown strongly in previous years.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Two distinct forces had supported that growth.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\"><strong>Pleasure<\/strong><\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Motorcycling has a particularly strong leisure and emotional dimension: weekend rides, recreational use and a personal attachment to the machine itself.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This is much more pronounced than in many other forms of mobility.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h4 class=\"wp-block-heading\"><strong>Practical mobility<\/strong><\/h4>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Motorcycles and scooters can also serve a highly practical purpose, particularly for commuting in large cities where they offer an alternative to congestion and parking constraints.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This dual nature makes the market particularly revealing from an economic perspective.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">When household budgets come under pressure,&nbsp;<strong>leisure spending is often the first to be reconsidered<\/strong>, while purchases linked to essential or practical mobility tend to prove more resilient.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>Electric motorcycles remain a niche market<\/strong><\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">At around&nbsp;<strong>5% of registrations<\/strong>, electric motorcycles remain far behind the automotive market, where fully electric cars accounted for 17.4% of new European registrations.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Several motorcycle-specific constraints may help explain the difference.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Battery range remains more limited, battery weight has a particularly significant impact on relatively lightweight vehicles, and many leisure riders remain attached to characteristics such as sound, riding sensations and long-distance autonomy all aspects that electric powertrains fundamentally change.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The comparison with the European car fleet is revealing.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In both markets, the electric transition is a long-term process, and there remains a substantial gap between the prominence of electrification in public debate and its current share of actual registrations.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\"><strong>Key takeaways<\/strong><\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The French motorcycle market represents&nbsp;<strong>more than one million sales each year<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">In 2024, registrations fell by&nbsp;<strong>9%<\/strong>, representing around 100,000 fewer transactions than in 2023.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">The decline was driven overwhelmingly by the second-hand market, where registrations dropped&nbsp;<strong>11% to 788,000 units<\/strong>, while new motorcycle registrations fell by just&nbsp;<strong>1% to 280,000<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">With almost three used motorcycles sold for every new one, the second-hand segment remains the true volume driver of the market.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Electric motorcycles, meanwhile, account for only around&nbsp;<strong>5% of registrations<\/strong>, making electrification a still relatively early-stage phenomenon compared with the automotive sector.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">\ud83d\udc49&nbsp;<strong>Discover the Cetelem Observatory Automotive 2026 study<\/strong><br>\ud83d\udc49&nbsp;<strong>Back to the November 2025 Mobility &amp; Consumption Minute on BNP Paribas Personal Finance<\/strong><\/p>\n<\/div>\n\n<div class=\"container\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e3964afe wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-left-radius:28px;border-bottom-right-radius:28px;background-color:#dcdcdc;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>FAQ &#8211; French motorcycle market<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Why are used motorcycle sales falling faster than new motorcycle sales?<\/strong><br>The second-hand market is almost three times larger than the new market, meaning any fall in demand affects much greater volumes. Motorcycle buyers may also react to financial pressure by postponing the purchase altogether rather than switching to a cheaper used model.<\/li>\n\n\n\n<li><strong>What is the ratio between new and used motorcycle sales in France?<\/strong><br>Around three used motorcycles are registered for every new motorcycle, with approximately 788,000 second-hand registrations compared with 280,000 new ones in 2024.<\/li>\n\n\n\n<li><strong>What had driven growth in the motorcycle market in previous years?<\/strong><br>Two main factors supported the market: leisure and recreational riding on the one hand, and practical commuting particularly in large urban areas on the other.<\/li>\n\n\n\n<li><strong>Why are electric motorcycles growing more slowly than electric cars?<\/strong><br>Electric motorcycles account for around 5% of registrations, compared with 17.4% for new electric cars in Europe. Range, battery weight and the expectations of leisure-oriented riders may all contribute to the difference.<\/li>\n\n\n\n<li><strong>Is the decline in the motorcycle market likely to last?<\/strong><br>The French motorcycle market fell by 9% in 2024, and 2025 also remained challenging. However, the market had grown strongly in previous years, meaning the decline should be considered as part of a longer-term cycle.<\/li>\n\n\n\n<li><strong>Where can I find the detailed analyses?<\/strong><br>Both full analyses are published on the Observatoire Cetelem website, in the Automotive and Consumption sections.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"container\">\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why are used motorcycle sales falling faster than new motorcycle sales?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The second-hand market is almost three times larger than the new market, meaning any fall in demand affects much greater volumes. 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But the detailed figures reveal something unexpected. The sharpest decline did not come from new motorcycles. With&nbsp;280,000 registrations, the new market [&hellip;]<\/p>\n","protected":false},"author":1981,"featured_media":35640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1495,1496],"tags":[],"class_list":["post-35855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility-minute","category-consumption-minute"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>French motorcycle market: why are used sales falling faster than new?<\/title>\n<meta name=\"description\" content=\"France\u2019s motorcycle market fell 9% in 2024, but used registrations dropped 11% while new motorcycles declined just 1%. 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