Previous editions – L’Observatoire Cetelem de l’Automobile

2018

L’Observatoire Cetelem de l’Automobile

Loyalty, warning, fragile

What does automobile loyalty mean today? How has it developed in the minds of consumers, and in reality? A make of car, a model, or a dealer, what or who are we being loyal to? What are the criteria and
reasons put forward for being a loyal customer, or not, for each country and clientele?
In a world of constant flux, hyper-choice, hard sell and frantic innovation, how can we satisfy and hold onto the customers we only see every three or four years in the best of cases? What actions can be put in
place? What leverage is there for makes and distributors?

12,9 Mo, 72 pages L’Observatoire Cetelem de l’Automobile

2017

L’Observatoire Cetelem de l’Automobile

I love my car

It is hard to find a product that generates as much passion as the humble automobile. Negative passion in those who find cars dangerous, unnecessary, environmentally unsound, expensive and obsolete. Positive passion in those who see them as beautiful, fascinating, essential, practical and irreplaceable…

13,4 Mo, 71 pages L’Observatoire Cetelem de l’Automobile