Cars are still appealing

We have lost count of the times that well-informed heralds have announced that cars are no longer popular and belong to a bygone era. This new study by L’Observatoire Cetelem confirms what has already been confirmed on numerous occasions. Cars are as popular as ever. But this capital drawn from satisfaction is marred by an obvious economic ‘deficit’. Cars are popular, but not at any price.

A positive image everywhere

In almost all the countries surveyed, 9 out of 10 people say they have a good or even excellent image of new cars. In Turkey, the response was almost unanimous, with 97% of respondents enthusiastic.

This image remains positive for used vehicles, albeit to a lesser extent. 8 out of 10 people say they are satisfied. This time, the differences between countries are more pronounced.

The Dutch are 87% satisfied, while the Japanese are more reserved at 62%. It’s worth noting that used vehicles are more popular with young people and people living in rural areas, with price – the pivotal factor in this study – certainly playing a part.

Positive media

Respondents believe that this positive image is effectively conveyed by the media. (Fig. 9).

8 out of 10 people feel this way. In China, the score is even more impressive, with 90% in agreement. Germany and the United States provided slightly lower results (77%).

Although public authorities are also credited with spreading a positive image of the car (73%), opinions were more nuanced.

The Dutch are somewhat sceptical (58%), while the Chinese remain the most enthusiastic (89%).