Preamble

There is an assumption that is always made about young people. It states that this generation has a relatively limited appetite for cars, instead preferring more responsible and sustainable forms of ecomobility that are in keeping with the times. Back in 2011, when its editorial was still referring to “clean cars”, i.e., not combustion powered, L’Observatoire Cetelem was already wondering whether young people still liked cars or whether they would choose to do without them for good. Nearly 15 years on, with electric powertrains set to become the new norm in the automotive sector, we wanted to find out whether young people were still potentially interested in cars. As we did in 2011, we will define young people, admittedly a loose concept, as being those aged under 30. Similarly, the “seniors” category will be considered to include anyone over the age of 50.