Publication of the 2023 Consumption study : Low Cost for all

FROM FORCED CHOICE TO SMART PURCHASE – A LOW COST TO SUIT EVERYONE

The low-cost world is nothing new to L’Observatoire Cetelem. Back in 2009, we were one of the first publications to report on the Dacia craze and its various effects. Then, in 2010, we assessed its impact against the backdrop of the subprime crisis.

Without revealing the full breadth of the study’s findings, two key elements stand out. The first is perfectly reflected in the title of this survey. Gone are the days when low-cost options might have been considered a shameful facet of consumerism, when one might have stepped through the doors of a shop almost with a feeling of embarrassment, hoping not to be seen. The low-cost segment is aimed at all consumers. It caters to everyone, whether they are in this market out of choice or necessity. People on high and modest incomes alike go for low-cost options for different reasons, chiefly depending on whether they live in Eastern or Western Europe.