IS THE SILVER ECONOMY ENTERING ITS GOLDEN AGE?
Summary of this study
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1. IS THE SILVER ECONOMY ENTERING ITS GOLDEN AGE?
- GREATER OPTIMISM AMONG (ALMOST) ALL EUROPEANS
- PERSONAL CIRCUMSTANCES IMPROVE AT LAST
- SPENDING POWER: THE LIGHT AT THE END OF THE TUNNEL
- SAVING OR SPENDING: WHO BENEFITS FROM THIS UPTURN?
- Seniors: who are they?
- A PIVOTAL GENERATION
- AN EMPHASIS ON COMFORT
- A HIGHLY SOCIALLY ACTIVE GENERATION
- THE URGE TO ESCAPE
- The joys of gardening
- THE COLLABORATIVE ECONOMY CAN GAIN GROUND
- THE INSTINCT OF OWNERSHIP
- CONSUMER SPENDING: A STRONG EMPHASIS ON TRUST
- PRAGMATIC AND RESPONSIBLE SPENDING
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