The era of activist consumers
Summary of this study
- 1. A stable mood and a greater desire to save
- 2. People are worried about the world, consumerism is losing its appeal
- 3. Activist consumers want to capture power
The viewing of this video requires the deposit of cookies.
In view of the refusal of the deposit of advertising cookies that you have expressed, we have blocked the playback of this video in order to respect your choice.
If you want to continue and play the video, you must accept advertising cookies through the consent module by clicking on the button below: