Section 2 - People are worried about the world, consumerism is losing its appeal
Summing up
1 minute de lecture
KEY FIGURES
 | 3 out of 4 Europeans are of the opinion that the earth will continue to be plundered for its resources, as consumption habits fail to change. |
 | 55% believe that humanity will be able to take the measures required to save the planet. |
 | 7 out of 10 place their trust in NGOs and whistleblowers. |
 | 6 out of 10 believe that boycotting a brand to support a cause is justifiable. |
 | 3 out of 10 are climate change sceptics. |
 | 4 out of 10 consume less than 3 years ago. |
| 3 out of 10 expect to consume less in the future. |
Sub-section 5
Le consommato-scepticisme des européens
Si les Européens ont une sombre vision du monde, ils portent sur la consommation un regard qui l’est tout autant. Dans leur esprit, elle est associée à une liste de vocables qui s’inscrivent
Sub-section 7
The perspective from l’oeil by l’observatoire cetelem
CONSUMING DIFFERENTLY
AFTER PROACTIVE CONSUMERS, WHO ARE DRIVEN BY THE QUEST FOR PRODUCTS AND SERVICES THAT THEY CAN PERSONALISE, AND CONSUMAUTHORS, WHO WANT TO WORK WITH BRANDS TO CO-DESIGN WHAT THEY