Consumption in Europe:New paths to confidence
Summary of this study
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1. Consumption in Europe: New paths to confidence
- A slow return to growth
- Europeans sense an upturn on the employment front
- A renewed appetite for consumption, while savings remain steadfast
- Doubts remain regarding spending power
- Mistrust and anxiety
- A wholesale rejection of the political class
- Confidence in oneself… and those closest to us
- Confidence at close quarters
- The French display great pessimism: tomorrow will be worse than today
- The fate of future generations is a major source of anxiety
- A lack of confidence that is affecting consumption
- A desire for stronger economic results
- Brands that breed confidence
- Evidence is reassuring
- Buying a brand, the ying and the yang
- When seeking information, consumers place great importance on the opinion of those close to them
- Showrooming and quality labels, another way of gaining confidence
- The sharing economy is founded on confidence
- Spotlight on under 35s: the reassuring maturity of the new generation
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