Attractive car manufacturers

Manufacturers are still popular

As we saw earlier, new cars are unanimously, or almost unanimously, praised: car manufacturers largely garner the same praise. 3 out of 4 people surveyed have a good or excellent image of them (Fig. 19), their biggest supporters still being the Chinese and the Turks (87%).

The same European front brings together motorists who are a little less enthusiastic, particularly in Italy. We shall see that they point to an excessive increase in their margins. Conversely, city dwellers and high-income earners are very sympathetic to car manufacturers.

A strong attachment to brands

This sympathy for manufacturers is combined with an attachment to the brands they make. (Fig. 20). 7 out of 10 people say so, with China and Turkey still in the lead, but this time followed by a significantly different ranking. Three countries with long-standing, strong brands are parti- cularly attached to them: United States, Germany and France.