Buying a car: a difficult decision
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Against this backdrop of economic and financial instability, the question of whether or not to buy a car is not an easy one to answer. Nearly 6 out of 10 people say that it is a difficult or very difficult decision (Fig. 4). This view is held particularly strongly in Turkey, where almost 8 out of 10 people are in a state of uncertainty. The Portuguese and Belgians are the next most likely to find themselves in the same quandary.
Conversely, the Chinese are by far the least likely to be wracked by doubt on this matter, with three-quarters of motorists believing that making the decision to buy a car is easy. A majority of people in the USA, Norway and the UK also share this belief. Yet in many countries, this decision is not an easy one to make.
Beyond the issue of price, which remains the main factor when deciding to make a purchase, this latest edition of the L’Observatoire Cetelem looks at the reasons why motorists may be unsure, hesitant or even sceptical about the merits of buying a new car.
Fig 4 – Buying a car: easy or difficult decision according to country
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Vertical graph comparing the perception of the difficulty of buying a car, by country.
For each country, the bar is divided into two segments:
Yellow: difficult purchase
Green: easy purchase
Examples:
Germany: 47% difficult, 53% easy
France: 69% difficult, 31% easy
Italy: 68% difficult
China: 22% difficult, 78% easy
Mexico: 48% difficult, 52% easy
Trend:
In Europe, the majority considers the purchase difficult.
In China, the United States, and Mexico, the purchase is perceived as significantly easier.
The essential
