Observatoire Automotive 2026
An international survey carried out in 13 countries
Observatoire Automotive 2026 – 5 ways to bounce back
Summary of this study
Observatoire Automotive 2026
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Methodology
The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, specialists in Anticipation Marketing.
The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, specialists in Anticipation Marketing.
Surveys were conducted online and simultaneously by Harris Interactive in 13 countries (9 in Europe, as well as Turkey, Japan, China and the United States), with 13 representative samples of the national population of each country, aged 18 and over, interviewed from 30 June to 11 July 2025.
A total of 15,774 people were surveyed across the various countries. Representativeness is guaranteed by quota sampling and an adjustment applied to the following variables: gender, age, region of residence and the level of income (or socio-professional category in France) of those questioned in each of the countries. Each country was then given its weight in the overall sample, according to the size of its total population.
3,144 interviews were conducted in France and more than 1,000 in each of the other countries.
Survey Manager: Flavien Neuvy
Co-authored by: Luc Charbonnier and C-Ways
Design: © Altavia Disko
Illustrations: Altavia Disko, Adobe Stock
Observatoire Automotive 2026
An international survey carried out in 13 countries