Partners & Methodology



All economic and marketing analyses, as well as forecasts, were performed in conjunction with the survey and consulting firm C-Ways, a specialist in Anticipation Marketing.

Quantitative consumer interviews were conducted by Harris Interactive on 2-11 September 2020 in 15 countries: South Africa, Germany, Belgium, Brazil, China, Spain, United States, France, Italy, Japan, Netherlands, Poland, Portugal, United Kingdom and Turkey. In total, 10,000 individuals were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender and age). 3,000 interviews were conducted in France and 500 in each of the other countries.


Co-written by: Luc Charbonnier and C-Ways
Editorial coordination: Patricia Bosc
Design: © Altavia Cosmic
Illustrations: Altavia Cosmic, Shutterstock