With its annual Barometer, L’Observatoire Cetelem charts a weather map of European consumers, by questioning them about their mood, their personal economic circumstances and those of their country, as well as their attitude to consumption and savings. We could just as easily use a medical metaphor and call it a thermometer, given the crises that Europeans have faced in recent years, putting their health to the test in both the literal and figurative senses. The Barometer’s first two indicators – perceptions of the overall situation in the country and feelings regarding personal circumstances – have followed broadly similar trends over the period, keeping in step with the various events that have impacted global affairs.

THE OVERALL SITUATION IN EACH COUNTRY: A SLOW UPTURN

When it comes to how they perceive the situation in their country, Europeans once again report a slight improvement, without being overly optimistic. With a score of 5.2, opinions have improved by a meagre 0.1 points, an increase equal to last year’s. As a result, we are creeping back towards the peak attained in recent years, i.e., the modest score of 5.4 recorded as the Covid-19 crisis was ending, which was not exactly much to shout about.

Belgium continues to post the highest score, despite the country’s unstable political climate, which seems to have had little impact on people’s opinions in this area. This year, it is joined at the top of the ranking by Sweden, which experienced the sharpest increase in its score (+0.3 points). The biggest shift can be found at the bottom of the pile, with France posting both the Barometer’s worst score (4.6) and its biggest decline (-0.3 points). It is also worth noting that the differential between the highest and lowest scores is gradually falling. Indeed, while the gap between Germany in first place and Romania in last place was more than 2 points in 2019, the difference is just 1.2 points today and was only 1 point last year (Fig. 1 Barometer).

INDIVIDUAL MORALE IS HOLDING UP

As has always been the case since the Cetelem Barometer was created, Europeans are optimistic about their personal circumstances, with the ranking remaining virtually unchanged. The average stands at 6 and no rating has fallen. The biggest rises can be observed in Sweden and Spain, whose scores have increased by 0.2 points.

Just like last year, Belgium sits at the top of the ranking, while Poland continues to occupy the bottom spot. As with perceptions of the overall situation, the gap between the highest and lowest scores is gradually narrowing, and now stands at just 0.8 points. These results may well reflect a wait-and-see attitude among Europeans, at a time when some of the crises they have faced are subsiding, such as rocketing inflation or Covid-19, which has become an almost “ordinary” illness. However, it remains to be seen how other events will unfold and what their outcomes will ultimately be, with various geopolitical crises raging on and changes of government taking place in many countries. (Fig. 2 Barometer and Fig. 3 Barometer).

THE DROP IN INFLATION HAS GONE RELATIVELY UNNOTICED

Aside from public health and geopolitical crises, inflation has been the big story of recent years. By the end of 2024, it had fallen to 2.4%, not far from the symbolic 2% mark, which the European Central Bank considers to indicate price stability in the European Union. However, marked disparities between countries remain. In Belgium, Poland and Romania, inflation has stayed above 4%, while in Spain, France and Italy, it has contracted significantly and is now below the symbolic threshold. Economic experts generally agree that inflation has been brought under control faster than expected.

The Europeans surveyed for this latest Barometer appear not to share this optimism. On the whole, they still feel that prices have risen, in some cases sharply (Fig. 4 Barometer). And although this perception has clearly lost ground since last year (-14 points), 45% of respondents still consider that prices have increased markedly. The Portuguese and Romanians are by far the most pessimistic populations surveyed, despite the former having experienced a sharp drop in inflation, unlike the latter. True to form, the French take a more measured view of the issue.

This difference between reality and perception is likely due to the fact that people often only believe what they can see. When it comes to being persuaded that prices are falling, seeing is believing, and the length of time between the two can stretch over several months. We may have to wait until next year’s survey to see this demonstrated. Moreover, inflation has hit food and energy prices particularly hard. Both of these affect the lowest-income households on a daily basis and have a lasting impact on people’s perceptions. 

A BOOST FOR PURCHASING POWER

When it comes to their purchasing power, Europeans soften their views and display more optimism. In all countries, more than 50% of respondents feel that it has increased or remained stable (Fig. 6 Barometer). While a large proportion of people still believe the opposite, such perceptions have lost significant ground since last year. The biggest drop can be seen in Portugal (-15 points) and the smallest in Poland (-5 points). Concerns around this topic remain acute in France and Portugal, more so than in countries further north. All in all, it would therefore appear that wage increases have had some influence on the opinions of Europeans.

SAVING REMAINS POPULAR

Does this perception that purchasing power is improving have an influence on the saving and consumption habits of Europeans? Not exactly, since opinions are fairly evenly split between those who intend to do more or less of each, while the long-term trend does not suggest that this will be the case in the future.

For instance, 55% of Europeans want to save more, a score almost identical to that recorded during the Covid crisis (Fig. 9 Barometer). While saving intentions stand at 67% in Romania, 65% in the UK and 58% in Poland, they reach “just” 43% in France and 47% in Belgium, the only countries with a score of less than 50%.

Only Germany and Poland have seen saving intentions drop, and even then only slightly (-1 point and -3 points), while the desire to save has intensified the most in Italy and the UK (+7 points).

Since the 2019 Barometer, all countries have experienced a sustained rise in saving intentions, with the exception of Sweden. However, there are significant disparities from country to country.

This cautious attitude continues to prevail. It may be rooted in a desire not to jeopardise the future and to retain some financial wiggle room at a time of record government deficits, which may well herald tax increases that will have a detrimental effect on purchasing power.

It should be noted that the savings rate, which stood at 15.7% of income in the eurozone in the second quarter of 2024, has never been so high (source: Eurostat).

PEOPLE REMAIN WARY OF SPENDING

When it comes to consumption, a sense of caution, not to say defiance, is evident. 57% of Europeans have no plans to spend more (Fig. 10 Barometer). However, in comparison to savings, intentions vary more widely from country to country. Four countries report an increase in consumer spending intentions, while six have seen a drop. However, the gaps are not particularly wide: +3 points in the UK, Romania and Poland, -5 points in Sweden and Spain. Looking at the trend since 2019, a similar disparity in intentions remains present, although most countries have moved around on the scale. What hasn’t changed is that the British are keen to spend more, while the Swedes are reluctant to open their wallets.

Meanwhile, the actual figures posted provide a mixed picture, with only Spain and Portugal experiencing significant consumption growth (+2% and +3.3% respectively).

THE DESIRE TO SPEND HAS BARELY SHIFTED

Once again, Europeans are split down the middle when it comes to their spending intentions. Remarkably, these intentions remain similar to last year’s, with 53% still responding in the affirmative. The desire to consume is strongest in Italy and Romania, while the Belgians and Germans lag behind. Again compared to 2019, spending intentions are down by 6 points, with a particularly marked drop in Poland and Germany. (Fig. 11 Barometer).

TRAVEL TOPS THE LIST

Of those Europeans who are keen to spend, 58% will continue to prioritise travel, a score that has remained relatively stable over time, if we exclude the Covid-19 period. In second place are subscriptions to video streaming platforms, which appeal to more than 4 out of 10 Europeans. This is the result that has seen the biggest increase since 2019 (+14 points), followed by the purchase of games consoles, reflecting a shift towards more service-oriented consumption (see: Observatoire de la Consommation Cetelem 2025).

Germany and France: the engine of Europe is misfiring

For the French and Germans, 2024 was synonymous with political upheaval.

On 9 June last year, President Macron decided to go all-in by dissolving the national assembly in a bid to win a new electoral mandate. The results on 7 July proved that it had been a miscalculation.

Meanwhile, after Chancellor Olaf Scholz lost a vote of confidence on 16 December, President Steinmeier announced that another federal election would be held on 23 February 2025. At the time of writing this 2025 Cetelem Barometer, we still have no idea how the new Bundestag will shape up. All we know for certain is that it will undergo significant changes.

THE BUDGET DEFICIT: A CENTRAL ISSUE

Both countries are also experiencing a severe budgetary crisis, albeit to varying degrees. In France, the deficit target set for the new government is around 5.4%, with debt now reaching over 113% of GDP. In Germany, the topic is also being hotly debated, despite debt standing at just 63% of GDP and a budget deficit of around 2% in 2024. A maximum structural deficit of 0.35% outside of a recession, as enshrined in the constitution, restricts the government’s room for manoeuvre at a time when the country is in need of major investment. There is also a risk that the latter will find itself squeezed by the sanctions being imposed on the EU by the new US administration and the Chinese government. What’s more, Germany is in the midst of serious economic uncertainty, notably due to a loss of confidence in its automotive industry and what have traditionally been its core sectors.

CONSUMERS FEAR FOR THEIR COUNTRY’S HEALTH AND THEIR PERSONAL CIRCUMSTANCES

The results of this latest Cetelem Barometer attest to the fragility of the Franco-German partnership. It should be pointed out that this survey was conducted in the autumn, when the French government was in stasis, which could have foreshadowed Belgium’s political stalemate* and German legislative tensions. The impact of these events should not be underestimated, although they do not tell the whole story, since the roots of consumer trepidation often go back much further.

The scores awarded to the overall situation in the two countries illustrate this, albeit in different ways. While Germany posted an impressive figure of 6.7 in 2019, placing it squarely at the top of the ranking, its latest score is a mediocre 5.3, which drags it back into the main pack. This drop of 1.4 points is by far the greatest of all the nations surveyed.

Although France returns the same score of 4.6 as in 2019, it remains in last place, and firmly so once again. It is also the only country to be more pessimistic in this area than last year.

When it comes to personal circumstances, there is less disparity between the views of Europeans, as we have already seen. Once more, however, Germany stands out from the rest by posting the sharpest drop in its score compared with 2019 (-0.5%).

INFLATION: FRANCE OUTPERFORMS GERMANY

The feeling in the two countries that prices have risen over the last 12 months is not dissimilar to that experienced by their fellow Europeans, although France does stand apart somewhat in one respect. Indeed, unexpectedly, the French are the least likely to think that prices have risen significantly over the last year. And once again, reality matches perceptions. In 2024, prices in France rose by just 2%, compared with 4.9% the previous year. In Germany, inflation stood at 2.6% overall in 2024, with the final quarter seeing a higher-than-expected rise.

CONVERGING VIEWS ON PURCHASING POWER

When it comes to purchasing power, however, the duo find themselves among the gloomiest nations. In fact, the French are the most likely to believe that theirs has fallen over this period, despite it having risen by 2.1% in 2024. However, the shifts of opinion that have occurred in the two countries since 2019 differ immensely. Few Germans reported a drop at the time, but a majority of French consumers did so (23% and 59% respectively). Since then, the figure has risen by 17% in the case of the former and fallen by 11% in the case of the latter.

A LEVEL OF CAUTION UNDERLINED BY THE DESIRE TO SAVE

Saving intentions provide another indication – one of the most valuable, in fact – of the uncertainty and gloom that have steadily engulfed both of these populations. Of course, if we look at the figures for 2024 alone, they remain almost unchanged from 2023, and are relatively high in Germany. However, compared with 2019, saving intentions in the two countries have risen more than in all the other nations covered by the Barometer (Germany +12 points, France +14 points). Meanwhile, the desire to consume has faded (-4 points in Germany) or increased only slightly (+1 point in France). This intention is confirmed by the actual consumption figures recorded in 2024, which are slightly down in Germany and up just 0.7% in France). In Germany, a desire to save more and consume less has translated into a collapse in spending intentions, which have fallen by 10 points since 2019.

*Belgium holds the dubious distinction of having spent 541 consecutive days without a sitting government in 2010-2011.