Cars: an eternal youth?

The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, specialists in Anticipation Marketing. Quantitative consumer interviews were conducted by Harris Interactive between 25 June and 9 July 2024 in 14 countries: Belgium, China, France, Germany, Italy, Japan, Netherlands, Norway, Poland, Portugal, Spain, United Kingdom, United States and Turkey.

In total, 16,000 people were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender and age). 3,000 interviews were conducted in France and 1,000 in each of the other countries.

Survey Manager: Flavien Neuvy
Co-authored by: Luc Charbonnier and C-Ways
Design: © Altavia Disko
Illustrations: Altavia Disko, Adobe Stock