Observe, enlighten and decipher the evolution
of consumption patterns in France and abroad
Section 1 - Typical profile of a young driver

A positive attitude to motoring

2 minutes of reading

THE JOY OF DRIVING

The practical aspects of cars in no way detract from the pleasure of driving them. Quite the opposite, in fact. 7 out of 10 young people confirm this point, while just 2 out of 10 view driving as a chore (Fig. 8). And this enjoyment has stood the test of time, since 8 out of 10 young people surveyed in 2011 had declared their fondness for driving. The Chinese and Turks are the most enthusiastic, in contrast to the Japanese, whose enjoyment is less apparent. Men, inhabitants of big cities, couples with children and EV drivers all seem to share this passion for motoring.

CARS ARE SEEING THEIR IMAGE IMPROVE

As we have just ascertained, cars are a source of pleasure, but they also enjoy a positive image overall. One of the most surprising findings of this survey is that, despite the received wisdom regarding cars and young people, 1 in 2 under-30s believe that the image they have of cars has improved over the last five years. Only 14% report that it has worsened. This is in stark contrast to the views expressed by seniors, more than half of whom have not changed their opinion (Fig. 9). Another finding that may seem surprising is that this image boost is more apparent in cities than in rural areas, no doubt due to the growing presence of electric and hybrid vehicles, not to mention traffic restrictions. Looking at the geographical breakdown, the Chinese and Turks once again express the most enthusiasm, while the French are among the most reserved on this point.

Fig. 8

Fig. 9

LIFE WITHOUT A CAR IS UNIMAGINABLE

So how about living without a car? Most young people struggle to see how they could. 6 in 10 don’t see it as a possibility. However, it should be noted that this proportion has fallen significantly since 2011. It is also slightly lower than the figure for seniors (Fig. 10).


The French and Americans are the most resistant to the idea. Paradoxically, the Chinese and Turks, but also the Poles, are somewhat less reticent.

Not surprisingly, the prospect of a car-free life is more appealing to urban dwellers than to those based in rural areas.

Fig. 10

Sub-section 4
But the financial burden remains high
Overall, young people seem to be split between buying their first car new or used, whereas in 2011 they were more likely to go for the second-hand option (63% vs. 51% this year). Seniors, on the
Sub-section 6
Mobility has got young people mobilised
But cars are not the be-all and end-all. Young people are well aware that there is more than one way to travel. Cycling tops the list, having been embraced by 7 out of 10 young people (Fig. 11