Consumption in Europe: the quest for enjoyment holds firm

Quantitative consumer interviews were conducted by Harris Interactive on 4-14 November 2024 in 10 European countries: Belgium, France, Germany, Italy, Poland, Portugal, Romania, Spain, Sweden and the United Kingdom.

In total, 10,792 people were interviewed online (CAWI method). These individuals aged 18 to 75 were drawn from national samples representative of each country. 

The quota method was employed to ensure that the sample was representative (gender, age, region of residence, socio-professional category/income). 3,058 interviews were conducted in France and more than 800 in each of the other countries. 

The economic analyses and forecasts were performed in conjunction with the survey and consulting firm C-Ways, specialists in Anticipation Marketing.

Survey Manager: Flavien Neuvy
Co-authored by: Luc Charbonnier and C-Ways
Design: © Altavia Disko
Illustrations: Altavia Disko, Shutterstock