Observatoire Automotive 2027
An international survey carried out in 13 countries
Observatoire Automotive 2027 – Country or price? Motorists have made their choice
Summary of this study
Observatoire Automotive 2027
Documents to download
Methodology
The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, specialists in Anticipation Marketing.
Simultaneous online surveys conducted by Harris Interactive across 13 countries (9 in Europe: Germany, Belgium, Spain, France, Italy, Netherlands,
Poland, Portugal, and the United Kingdom, alongside Turkey, Japan, China, and the United States). 13 representative samples of the national population aged 18 and over in each country, surveyed between 8 June and 19 June 2026.
A total of 15,770 people were surveyed across the various countries. Representativeness is guaranteed by quota sampling and an adjustment applied to
the following variables: gender, age, region of residence and the level of income (or socio-professional category in France) of those questioned in each of the
countries. Each country was then given its weight in the overall sample, according to the size of its total population.
3,151 interviews were conducted in France and more than 1,000 in each of the other countries.
Survey Manager: Flavien Neuvy
Co-authored by: Luc Charbonnier and C-Ways
Design: © Altavia Disko
Illustrations: Altavia Disko, Adobe Stock
Observatoire Automotive 2027
An international survey carried out in 13 countries