Summary of this study
- 0. Introduction
- 1. Are cars becoming a luxury?
- 2. Complementary mobility solutions
- 3. Electric vehicles? Sure, but at what price?
- 4. Conclusion
The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, a specialist in Anticipation Marketing.
Quantitative consumer interviews were conducted by Harris Interactive between 23 June and 8 July 2022 in 18 countries: Austria, Belgium, Brazil, China, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland, Portugal, South Africa, Spain, Turkey, United Kingdom and United States.
In total, 16,600 individuals were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender and age). 3,000 interviews were conducted in France and 800 in each of the other countries.
Co-authored by: Luc Charbonnier and C-Ways
Editorial coordination: Patricia Bosc
Design: © Altavia Cosmic
Illustrations: Altavia Cosmic, Shutterstock