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Partners & Methodology

1 minute de lecture

Partners & Methodology

The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, a specialist in Anticipation Marketing.
Quantitative consumer interviews were conducted by Harris Interactive on 3-20 September 2021 in 17 countries: Belgium, Brazil, China, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland, Portugal, South Africa, Spain, United Kingdom, United States and Turkey. In total, 11,000 individuals were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender and age). 3,000 interviews were conducted in France and 500 in each of the other countries.

Co-authored by: Luc Charbonnier and C-Ways
Editorial coordination: Patricia Bosc
Design: © Altavia Cosmic
Illustrations: Altavia Cosmic, Shutterstock

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Annex

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