From forced choice to smart purchase – A low cost to suit everyone
Summary of this study
- 0. Introduction
- 1. A well-established reality
- 2. The era of unashamed low-cost consumption
3. The expansion of the low-cost market
Quantitative consumer interviews were conducted by Harris Interactive on 3-16 November 2022 in 15 European countries: Austria, Belgium, Bulgaria, Czech Republic, France, Germany, Hungary, Italy, Poland, Portugal, Romania, Slovakia, Spain, Sweden and the United Kingdom.
In total, 14,200 individuals were interviewed online (CAWI method).
These individuals aged 18 to 75 were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender, age, region of residence, socio-professional category/income).
3,000 interviews were conducted in France and 800 in each of the other countries.
In this survey, the results are often broken down by income bracket. These brackets are grouped into two categories, “high income” and “low income”, representing incomes above and below the median in each country, respectively (according to the statistics publicly available in each country).
Author: Luc Charbonnier
Contextual economic data: C Ways
Editorial coordination: Patricia Bosc
Layout design and illustrations: © Altavia Cosmic