Observe, enlighten and decipher the evolution
of consumption patterns in France and abroad


Summary of this study

Flavien summarizes the study in video!


The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the survey and consulting firm C-Ways, a specialist
in Anticipation Marketing.

Quantitative consumer interviews were conducted by Harris Interactive between 28 June and 17 July 2023 in 16 countries: Austria, Belgium, China, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland, Portugal, Spain, United Kingdom, United States and Turkey.
In total, 15,000 individuals were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national samples representative of each country. The quota method was employed to ensure that the sample was representative (gender and age). 3,000 interviews were conducted in France and 800 in each of the other countries.

Note: the European average indicated in the charts is calculated based on the following 11 countries: Austria, Belgium, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, United Kingdom. It therefore does not include Turkey.


Co-authored by: Luc Charbonnier and C-Ways
Editorial coordination: Patricia Bosc
Design: © Altavia Cosmic
Illustrations: Altavia Cosmic, Shutterstock