Circular Economy Make way for the consumer-entrepreneur!
Thursday January 27 at 9 a.m., Charlotte Dennery, Director and Chief Executive Officer of BNP Paribas Personal Finance and Flavien Neuvy, Director of the Cetelem Observatory, held a press conference for the release of the 2022 edition of our famous Cetelem Observatory of Consumption.
We invite you to watch the replay of this conference here.
On the program of this conference
1st part : The barometer of the Observatoire Cetelem
A year of health crisis had greatly tested the morale of Europeans. Surprisingly, a year later, they are perked up with manifest optimism. While some signals have turned green again, such as spending intentions up significantly, other indicators of this new barometer, in particular a still high level of savings and a shared finding of rising prices, cast a shadow over the maintenance lasting of this regained confidence.
2nd part : Circular Economy – Make way for the consumer-entrepreneur
As a carrier of alternative and more sober consumption in response to the climate challenge and the challenges of preserving resources, the circular economy has a great deal of play these days. Do its famous “3Rs” (reuse, recycle, reduce) still have secrets for European consumers? More importantly, how do they handle it in practice?
Through the adoption of new behaviors, the consumer today becomes “entrepreneur of his consumption”, what are the springs?
Faced with the rise of the circular economy and an expanding offer, which channels and players will be favored by the European consumer?
A few words about the methodology
The quantitative consumer survey fields were conducted by Harris Interactive from November 5 to 19, 2021 in 17 countries: Germany, Austria, Belgium, Denmark, Spain, France, Hungary, Italy, Norway, Poland, Portugal, Czech Republic, Romania , United Kingdom, Slovakia and Sweden.
A total of 15,800 people were interviewed online (CAWI data collection method). These people aged 18 to 75 come from national samples representative of each country. The representativeness of the sample is ensured by the quota method (sex, age). 3,000 interviews were carried out in France and 800 in each of the other countries.
To go further
Download the Press release (in french) of the conference here.
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