Observe, enlighten and decipher the evolution
of consumption patterns in France and abroad

Section 3 - Activist consumers want to capture power

Summing up

1 minute de lecture


According to 35% of Europeans, consumers themselves will insist upon more responsible consumption.

9 out of 10 are already moving towards responsible consumption.

5 out of 10 consider responsible consumption to be a key objective.

2 out of 3 feel that they are taking the initiative, rather than being forced to consume responsibly.

6 out of 10 are more mindful of the health impacts of products.

1 in 2 will reduce their spending in all sectors.

9 out of 10 intend to waste less, repair more and avoid throwing items away unnecessarily.

7 out of 10 would like to see a smaller choice of brands so as to reduce prices.

6 out of 10 want brands to be transparent about how products are made and to shun planned obsolescence.
1 in 2 Europeans prefer domestically made products.

4 out of 10 view the development of localism as a priority.

1 in 2 are purchasing more local products.

4 out of 10 eat less meat than they did three years ago.
Sub-section 11
Activism tha benefits the community
Activism on the part of European consumers is not about securing improvements and benefits purely for themselves. Indeed, far from being motivated by selfish interests, it is part of a broader approac
End of study
The era of activist consumers