Section 1 - Consumption in Europe: New paths to confidence
Brands that breed confidence
1 min
reading time
In an uncertain economic and social climate, brands represent a strong source of confidence in the eyes of Europeans.
They generate a positive response from one in two Europeans. Yet again, the Danes and the Brits top the table, while the Austrians, Slovaks and Germans are the most conservative. The brands most frequently cited as instilling confidence hail from the technology and sports sectors, with Samsung, Adidas and Sony (17%, 8% and 7%) occupying the podium.