Showrooming and quality labels, another way of gaining confidence
60% of people engage in showrooming to reassure themselves before making a purchase. Meanwhile, they surf the web in search of reasons to complete the purchase, such as the description of the product being accurate (74%), compliance with the delivery times announced (74%) and after-sales service quality.
Quality labels and product certification naturally instil confidence in consumers. Indeed, 68% of Europeans place greater confidence in brands that have been awarded a quality label. Once again, young people are more likely to be swayed by certification: 73%.