Observe, enlighten and decipher the evolution
of consumption patterns in France and abroad
Section 1 - Consumption in Europe: New paths to confidence

Confidence in oneself… and those closest to us

2 minutes of reading

Confidence in oneself…

When Europeans are asked in whom they have confidence, 87% state unequivocally that they have confidence in themselves.

At the risk of reinforcing the stereotype of Teutonic arrogance, the Austrians and Germans lead the way in this respect. Neither is it surprising to observe that this self-belief grows with age, maturity and self-knowledge.

and those closest to us

Beyond the “self”, confidence is felt primarily within what one might term the “intimate community”, a group of individuals that can include family, friends, colleagues, neighbours and those we know well. The idea of this community is somewhat reminiscent of the dawn of humanity, when groups comprising no more than a few dozen individuals formed around the fundamental principles of life. It characterises an era marked by a lasting crisis, during which we have seen people refocus and their inclinations crystallise around what they see as essential and even vital.

More than any other element, the family is viewed as an oasis of confidence. This is stated by 92% of Europeans, with few differences between the generations. The family is a point of reference, a place of refuge during these difficult times, but it can also be the cause of worry, given how much we care about our loved ones.



Sub-section 6
A wholesale rejection of the political class
Given their general assessment of the situation in their respective countries, it is hard to imagine that Europeans have any confidence at all in the society in which they live. Indeed, only 29% say t
Sub-section 8
Confidence at close quarters
Moving slightly beyond this inner core, we find friends in whom we have a great deal of confidence (88%). A little further away we have our colleagues, in which 67% of Europeans place their confidence