Observe, enlighten and decipher the evolution
of consumption patterns in France and abroad
Section 1 - Consumption in Europe: New paths to confidence

Brands that breed confidence

1 minute de lecture
In an uncertain economic and social climate, brands represent a strong source of confidence in the eyes of Europeans.



They generate a positive response from one in two Europeans. Yet again, the Danes and the Brits top the table, while the Austrians, Slovaks and Germans are the most conservative. The brands most frequently cited as instilling confidence hail from the technology and sports sectors, with Samsung, Adidas and Sony (17%, 8% and 7%) occupying the podium.

Sub-section 12
A desire for stronger economic results
Confidence is a key component of economic recovery. This is an unarguable fact and the crisis of confidence in Europe is very real. So if we combine a collapse in overall confidence, together with ser
Sub-section 14
Evidence is reassuring
To stand out and secure the confidence of consumers, brands should avoid boasting or making promises they might not keep. Instead they must communicate rationally and offer proof to back their claims.