06 Summing up


3 out of 4 Europeans are of the opinion that the earth will continue to be plundered for its resources, as consumption habits fail to change.
55% believe that humanity will be able to take the measures required to save the planet.
7 out of 10 place their trust in NGOs and whistleblowers.
6 out of 10 believe that boycotting a brand to support a cause is justifiable.
3 out of 10 are climate change sceptics.

4 out of 10 consume less than 3 years ago.
3 out of 10 expect to consume less in the future.