KEY FIGURES
 | According to 35% of Europeans, consumers themselves will insist upon more responsible consumption. |
 | 9 out of 10 are already moving towards responsible consumption. |
 | 5 out of 10 consider responsible consumption to be a key objective. |
 | 2 out of 3 feel that they are taking the initiative, rather than being forced to consume responsibly. |
 | 6 out of 10 are more mindful of the health impacts of products. |
 | 1 in 2 will reduce their spending in all sectors. |
| 9 out of 10 intend to waste less, repair more and avoid throwing items away unnecessarily. |
 | 7 out of 10 would like to see a smaller choice of brands so as to reduce prices. |
| 6 out of 10 want brands to be transparent about how products are made and to shun planned obsolescence. |
| 1 in 2 Europeans prefer domestically made products. |
 | 4 out of 10 view the development of localism as a priority. |
| 1 in 2 are purchasing more local products. |
| 4 out of 10 eat less meat than they did three years ago. |